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95.8 Capital FM has announced that Elizabeth Arden’s latest fragrance, Fifth Avenue After Five, will be sponsoring its evening, Feelgood Friday Show with the deal marking one of the first long-term sponsorships on radio by a fragrance brand.The six month campaign will cover on-air, online and sampling activity. The radio show will target listeners in… Continue reading Elizabeth Arden Smells Success With Capital Sponsorship

The forthcoming merger of Emap and Scottish Radio Holdings (SRH) looks set to boost Emap’s market share substantially when the deal is completed within the next few months.The latest RAJAR data shows Emap Advertising commanding combined airtime sales of just over 61,000 hours, although with the addition of SIRS’ 36,000 hours this gives Emap a… Continue reading RAJAR Results Q2 2005:Emap Set For Market Share Hike

Digital stations continue to top the charts in terms of growth according to the latest RAJAR data, with figures for Q2 2005 showing the BBC and Commercial broadcasters notching up positive growth as sales of DAB radios increase.Chrysalis’ The Arrow saw the largest percentage growth in weekly reach, adding 229.17% year on year in the… Continue reading RAJAR Results Q2 2005:Digital Leads The Way In National Radio

The BBC saw its radio operations perform well in the second half of 2005, with the Corporation increasing its weekly reach and share of listening for both national and local stations at a cost to commercial rivals, which suffered dips overall.However, there were some increases in share of listening and average hours per listener for… Continue reading RAJAR Results Q2 2005:BBC Rises At A Cost To Commercial Rivals

The latest RAJAR figures for the three months to June show Capital 95.8 regaining the top spot in London whilst maintaining its share of listening at 6.1%The increase sees the GCap-owned station reclaim its position ahead of Chrysalis’ Heart 106.2, which despite making a surprise entry as London’s top station in terms of listening share… Continue reading RAJAR Results Q2 2005:Capital Regains Top Spot In London

Breakfast listening, both nationally and locally, produced mixed results in the latest RAJAR figures for the three months to June.Nationally, BBC Radio 2 retained its position as market leader; losing just 0.36% quarter on quarter in weekly reach and attracting 8,063 million listeners to Terry Wogan’s Breakfast Show.As the football season came to an end,… Continue reading RAJAR Results Q2 2005:Capital Top Of The Table For Breakfast

Satellite subscriptions in the US are predicted to rise to nearly 50 million by 2014, according to Kagan Research’s new Satellite Radio Outlook 2005 report. The group attributes the increase in growth to a combination of factors, including growing consumer interest, new programming and agreements with automakers. According to Kagan, these factors will result in… Continue reading Satellite Subscriptions To Reach 50 Million By 2014

Widespread broadband adoption combined with the digitisation of music and the emergence of portable digital music players is fundamentally changing the music sector, with industry experts projecting the sector to enjoy a period of strong growth over the coming years. eMarketer’s latest report, Online Music: Downloads, Streaming, Radio, Mobile, shows that listeners are changing the… Continue reading Digital World Transforming Music Industry

The increasing penetration of digital radio is making the industry a ‘complicated business’, with new research from the BBC identifying the difference in levels of knowledge and awareness in the digital market. Speaking at the Edinburgh Radio Festival, Simon Nelson, controller for BBC radio and music interactive, and Jo Hamilton, the Corporation’s head of audience… Continue reading BBC To Drive Future Uptake Of DAB Radio

Radio’s return on investment (ROI) is 49% higher than that of television, according to a new US study by Millward Brown and Information Resources Inc (IRI), which claims that radio moves products and increases sales, even when national television is present. Explaining the research, Gary Fries, president and chief executive officer of the Radio Advertising… Continue reading Radio Beats TV In Investment Return