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Virgin Radio has teamed up with Renault Megane to launch a new interactive on air promotion to raise awareness of the new Megane Sport range.The week long promotion, negotiated by Carat Sponsorship, began yesterday on the Christian O’Connell Breakfast Show and is intended to appeal to the show’s predominantly 25-44 year old audience.The promotion will… Continue reading Virgin Radio Launches Renault Promotion

Spending on online display advertising rose to more than £147 million in 2006, up 25%, according to new figures from Nielsen Media Research. The only other sectors to record rises were national newspapers, up 2.1% to £1.5 billion and outdoor, up 1% to £751 million. The sector with the worst performance was regional press, which… Continue reading Online Display Advertising Rose 25% In 2006

Yesterday’s Q4 RAJAR results were quickly seized on by commentators in the press, all keen to give their opinions on what the latest figures mean to the main industry players.One of the big themes picked up on was the performance of GCap Media, with the Financial Times reporting that although Capital Radio suffered year on… Continue reading RAJAR Q4 2006: National Press Perspective

The latest Q4 RAJAR results show that the national BBC stations continued to perform well, with BBC Radio 2 once again recording the highest weekly reach of any station, with well over 13 million listeners, whilst Radio 1 was also in double figures with a total reach of 10 million listeners, although it did suffer… Continue reading BBC Stations Continue To Perform Well

The weekly reach of commercial stations grew across all demographic groups in Q4, up 1.4% period on period, whilst there was also an increase, although a marginal one, for the BBC, which recorded period on period growth of 0.47%.The 4-14 age group saw strong growth in weekly reach for commercial stations, growing by more than… Continue reading Commercial Radio’s Weekly Reach Grows Across All Demographic Groups

The BBC overall increased its share of listening by a marginal 0.1% points compared to last quarter, despite a year on year dip of 0.7% points, according to today’s Q4 RAJAR figures.Weekly reach for the Corporation’s stations was up marginally, by almost 0.5% period on period, a dip of almost 0.5% year on year. However,… Continue reading Listeners Spending Less Time With BBC And Commercial Radio

Heart 106.2FM remained well and truly London’s favourite radio station, with Q4 2006 RAJAR figures revealing the station to have the highest weekly reach, share of listening and hours per listener amongst the commercial FM stations in the capital.Heart’s weekly reach leapt more than 8% from last quarter and more than 5% year on year.… Continue reading Heart 106.2 FM Retains Top Spot In London

There was, as we have come to expect, a fierce battle for the breakfast number one spot in London, with Heart 106.2 FM beating both Radio 1 and Capital Radio.The RAJAR figures for Q4 2006 show that Heart 106.2 FM enjoyed a period on period increase of 23.4% in the breakfast slot, giving it a… Continue reading Breakfast Battle Sees Heart 106.2 FM Come Out On Top

The latest RAJAR data for Q4 2006 shows that digital only stations continue to perform well, with year on year gains in the number of DAB households and people listening via DTV.The percentage of adults who live in DAB households also rose slightly period on period, to 16%, whilst listening via DTV remained stable quarter… Continue reading Strong Quarter For Digital Radio

Several forecasts have been made estimating the extent of growth in the UK advertising market in 2007, with online predicted to be the area seeing the greatest increases. According to a report from ZenithOptimedia, UK advertising growth is expected to rise 3.1% in 2007, a downgrade from its original expectation of 4.2%. ZenithOptimedia says that… Continue reading UK Advertising Growth Forecasts 2007