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The internet and television have come out on top as the two top media choices for those aged 18 to 54, with well over two-thirds of people saying that they would choose these over radio, newspapers and magazines as forms of entertainment. The Online Publishers Association Generational Media Study was designed to examine how the… Continue reading Internet And Television Come Out As Top Media Choices

The Advertising Association has revised downwards its advertising expenditure forecast for 2005 from 4.9% to 4.4%, as signs of weakening consumer confidence takes hold, which could suggest a slow down in economic activity. As previously forecast, internet advertising is expected to be the fastest medium, however, expectations have been down-scaled since July’s update which predicted… Continue reading AA Downscales Its 2005 Ad Expenditure Forecast

Media super-regulator Ofcom has warned that it will not be rushed into setting a definite switch-off date for the analogue radio signal, despite wide-spread calls from some of the industry’s most influential commercial players. Ofcom chief executive, Stephen Carter, claimed that a switch-off date that was too early could make the transition to digital less… Continue reading Ofcom In No Rush To Set Analogue Switch-Off Date For Radio

Advertisers continued to return to television and national newspapers in the second quarter of this year as the economic recovery gathered steam. The latest figures from the Advertising Association show that total UK adspend rose by a solid 5.7% year on year to just under £3.7 billion, as confidence slowly returned to the industry and… Continue reading UK Adspend Shows Solid Growth In Second Quarter

As Scottish Media Group (SMG) prepares to issue its half year results on Thursday, Merrill Lynch has said it predicts advertising revenues for the group to beat expectations. In its latest broadcasting update, Merrill Lynch, says it now expects revenues at SMG to grow by 5.5% from 3.5%, topping £89.2 million from January to June… Continue reading Latest SMG Predictions From Merrill Lynch

Analysis of listening for national radio services during the second quarter of 2004 shows that BBC Radio One appears to have stemmed its declining ratings following a major programming re-shuffle, which saw loudmouth DJ Chris Moyles takeover the all important breakfast slot.The youth-focused music station has been haemorrhaging listeners over the last few months and… Continue reading RAJAR Results Q2 2004: BBC Radio One Stems Ratings Decline

colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

The latest RAJAR listening figures for the second quarter of 2004 reveal a rather lacklustre performance for All Commercial Radio, which saw its share of listening dip by 0.5% points period on period to 45%. The corresponding increase enjoyed by All BBC helped it to extend its lead to just above the 53% mark.Things were… Continue reading RAJAR Results Q2 2004: National Commercial Riding High

The latest RAJAR listening figures reveal a lacklustre performance for Capital Radio, which saw its weekly reach decline by almost 20% year on year in the second quarter as Johnny Vaughan took over as host of the station’s flagship breakfast show.The news will come as a blow to Capital, which has invested in a heavyweight… Continue reading RAJAR Results Q2 2004: Vaughan Fails To Boost Capital

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Jun 2003 Ending Jun 2004 % Change Star 107.9 Cambridge Y 17 35 105.9 Star 107.5 Cheltenham Y… Continue reading RAJAR Results Q2 2004: