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Commercial radio continues to perform strongly with revenue increasing by 6% year on year during the third quarter of 2004 to more than £158.7 million, following heavy investment from telecoms, motor and retail brands. The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way… Continue reading Big Brand Investment Boosts Commercial Radio Revenue

Kelvin MacKenzie’s talkSPORT saw its weekly reach jump up by 14.6% year on year in the third quarter to just under the 2.2 million million mark as the station cashed in on the football fever which gripped the nation during the recent Euro 2004 championships.The summer of sport also helped talkSPORT’s share of listening increase… Continue reading RAJAR Results Q3 2004: talkSPORT Boosted By Euro 2004

BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons Station Survey Period Ending Sep 03 Ending Sep 04 % Ch 1Xtra from the BBC Q 331 312 -5.7 BBC 6 Music Q 154 228 48.1 BBC Asian Network Q 214 171 -20.1 BBC Asian Network UK H 495 473 -4.4 BBC Essex Q 252… Continue reading RAJAR Results Q3 2004: Performance By Ownership

The latest RAJAR listening figures for the third quarter of 2004 reveal a relatively disappointing performance for All Commercial Radio, which saw its share of listening decline by 1.3% points period on period to 43.7%. The corresponding increase experienced by All BBC helped it extend its lead as it pushed past the 54% mark.The situation… Continue reading RAJAR Results Q3 2004: BBC Extends Lead Over Commercial

The latest RAJAR audience figures for the three months to September reveal a poor performance for leading London radio stations Capital and Heart, which saw their weekly reach decline year on year as listeners switched to rivals such as Magic and Kiss.Capital 95.8 FM continued to see its grip on London listening loosen in the… Continue reading RAJAR Results Q3 2004: Capital And Heart Feel The Heat

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Sep 2003 Ending Sep 2004 % Change Star 107 (Cambridge/Ely) Y 14 39 178.6 Classic Gold 1431/ 1485… Continue reading RAJAR Results Q3 2004: Local Commercial Stations

Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004

Nearly a third of UK homes will have a DAB digital radio in the next four years, as consumers discover the benefits of additional stations, as well as high quality and interference free sound, says the Digital Radio Development Bureau (DRDB). By 2008, 29% of UK households are expected to own a digital-enabled radio, a… Continue reading Digital Radio In The UK Set For Boom Time By 2008

The internet and television have come out on top as the two top media choices for those aged 18 to 54, with well over two-thirds of people saying that they would choose these over radio, newspapers and magazines as forms of entertainment. The Online Publishers Association Generational Media Study was designed to examine how the… Continue reading Internet And Television Come Out As Top Media Choices