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In December a number of key industry bodies released forecasts for the state of the advertising industry over the next few years, with the Advertising Association (AA) getting the ball rolling, predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The AA’s report, compiled by the World Advertising Research… Continue reading INSIGHTanalysis: Media Healthcheck – December 2005

Government watchdog, Ofcom, has announced plans to allocate three additional blocks of radio spectrum filling the gaps in local multiplex coverage, resulting in local DAB digital radio services being accessible to every part of the UK. The new proposals will also see a block added to national commercial multiplexes, offering additional choice to as many… Continue reading Ofcom Announces New Spectrum Plans

Yesterday’s MediaTel INSIGHT Digital Radio and Beyond Seminar, held in association with MediaGuardian, saw the latest digital radio technology demonstrated, allowing listeners to purchase music and speech content at the press of a button without incurring the high costs of traditional mobile data downloads. The new system, demonstrated by Simon Cole, chief executive of UBC… Continue reading New Technology Offers Glimpse Of Radio’s Future

The reduced costs of operating digital radio stations, along with their ability to cater for more niche interest groups, will see a surge in popularity for speech-based offerings, according to radio chiefs speaking at yesterday’s MediaTel INSIGHT Digital Radio and Beyond Seminar, held in association with MediaGuardian. Ralph Bernard, chief executive of GCap Media, began… Continue reading Radio Bosses See Speech Renaissance In Digital

The prospect of an enforced analogue radio switch off was raised at this morning’s MediaTel INSIGHT Digital Radio and Beyond Seminar, held in association with MediaGuardian, with radio chiefs Ralph Bernard and Simon Cole, of GCap Media and UBC Media, offering different viewpoints on the effect of such a plan. “I’ve been calling for a… Continue reading Radio Seminar Sees Switchover Debated

This morning’s MediaTel INSIGHT Digital Radio and Beyond Seminar, held in association with MediaGuardian, saw radio chiefs Ralph Bernard and Simon Cole, of GCap Media and UBC Media, urge a focus on the industry’s digital future rather than being distracted by the current “fight” over analogue audiences. “The problem is that analogue fighting could distract… Continue reading Radio Heads Urge Focus On Digital Future

Ralph Bernard, chief executive of GCap Media, criticised media regulator Ofcom today, branding the watchdog’s decision to create a new national digital radio multiplex as unfair and illegal. Speaking on the panel at MediaTel INSIGHT’s Digital Radio and Beyond Seminar, held in association with MediaGuardian, Bernard spelt out his dismay at the regulator’s actions, following… Continue reading New Multiplexes Are Illegal – Bernard

Digital radio listening (DAB) has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR. RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet… Continue reading Digital Listening Up 165%

Podcasting in the US is rising in popularity, with new figures from Bridge Ratings showing that 4.8 million listeners have used the new media channel so far this year, forecasted to reach 5 million by the end of 2005, compared to just 820,000 in 2004. Bridge Ratings claims the podcast audience would reach critical mass… Continue reading Podcasting To Reach 5 Million US Listeners By End Of 2005

The uptake of digital radio in the UK is increasing at a healthy pace, with the latest set of RAJAR figures for the third quarter of 2005 showing the medium enjoying a surge in popularity, with DAB radio ownership amongst adults rising to 10.5% in Q3, up 6 percentage points year on year.The latest RAJAR… Continue reading Digital Radio Increases UK Penetration