More Audio Site articles

Britain’s most popular breakfast show, BBC Radio 2’s Wake Up To Wogan, retains its position at the top of the table according to the latest RAJAR results, despite a slip of 2.58% period on period which cost the presenter 206,000 listeners.Wogan’s national audience now stands at just under 7.8 million, followed by Radio 1’s Chris… Continue reading BBC Keeps Seat At Top Of National Breakfast Table

The latest RAJAR data shows Britain moving steadily towards full digital adoption, with the “Digitally Enabled Universe” covering over half of the UK adult population for the first time in Q1 2006.The growth sees the number of adults equipped to receive digital radio in one form or another rise from 24.6 million last quarter to… Continue reading Digital Radio Reaches New High

Sales of DAB radio sets in the UK have topped the three million mark, according to new figures from the Digital Radio Development Bureau, which reveal continued growth in the sector. According to a study commissioned by the DRDB and conducted by GfK, the three million landmark was reached at the end of March, with… Continue reading Digital Radio Sales Top Three Million

Emap Advertising has realigned the position of TV sales director Darren Khan to incorporate responsibility for the firm’s radio sponsorship and promotions team, meeting demand for campaigns spanning both mediums.Khan will take on the additional responsibility with immediate effect, assuming the new title of head of Emap2 Radio, in addition to his current responsibilities as… Continue reading Emap Joins TV And Radio Management For Unified Ad Solutions

Internet radio is increasing in popularity, with the online audience rising by 50% over the past year according to a new survey from Arbitron and Edison Media Research. The Infinite Dial: Radio’s Digital Platforms report claims that unlike other traditional media, the internet may actually be reviving radio, with the US monthly online audience currently… Continue reading Internet Pushes Radio Forward

GCap Media has secured a six month sponsorship deal with Airmiles, covering Classic FM’s Smooth Classics at 7 show, worth around £1 million and scheduled to start on Monday.The deal will also incorporate Simon Bates’ breakfast show, with promotions and advertorials focusing on the top 20 destinations accessible using Airmiles.In addition, the sponsorship agreement includes… Continue reading Classic FM Signs £1 Million Sponsorship With Airmiles

Britain’s only dedicated gay radio station, Gaydar, is to partner with theme parks Alton Towers and Thorpe Park to offer exclusive thrill seeking weekends to listeners.Gaydar Days at Thorpe Park on September 9 and at Alton Towers September 29 – October 1 will be crammed with top DJs, dance tents, VIP lounges and all of… Continue reading Gaydar Becomes Second Station In Theme Park Tie-Up

Advertising expenditure on user-generated content is expected to rocket over the next four years, with podcasting adspend leading the way, forecast to grow at a compound annual rate of 154.4%. A new report from PQ Media estimates that podcasting adspend will reach $327 million in 2010, up from $3.1 million in 2005, overtaking the blog… Continue reading User-Generated Content Adspend To Rocket

Podcasting looks set to rocket over the rest of the decade, rising to 12.3 million by 2010, up from just 700,000 expected for this year. According to a new report from Forrester Research, just 1% of online households in North America regularly download and listen to podcasts. Recent figures from eMarketer confirm podcastings expected strong… Continue reading Podcasting To Reach 12.3 Million By 2010

Chrysalis Radio has signed a lengthy 12 month sponsorship tie-up with dating website DatingDirect.com, partnering to provide sponsorship of the evening show across the broadcaster’s Heart network.The sponsorship deal, worth seven figures, will see DatingDirect build its brand and drive traffic to its web site.Running across all three Heart stations, the campaign will receive airtime… Continue reading Dating Site Wins Heart For Perfect Partnership