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In March the UK advertising expenditure results were released. These beat all expectations and encouraged global advertisers to revisit 2004 forecasts. Advertising Association and World Advertising Research Centre Results UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. The results outperformed average market predictions. A consensus of recent forecasts compiled… Continue reading INSIGHTanalysis: Media Healthcheck – March 2004

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

The US radio industry showed no growth in any advertising categories during the first month of 2004, according to the latest figures from the Radio Advertising Bureau (RAB). Expenditure to local and national radio advertising was flat during January, indicating a levelling out for the sector, according to the RAB’s president Gary Fries. However, things… Continue reading US Radio Advertising Shows No Growth In January

The US radio industry just managed to scrape a positive growth in 2003 advertising revenues, with the combined spend of the national, local and network categories showing a 1% rise over 2002. According to the latest data from the US Radio Advertising Bureau (RAB), the industry took a total of $19.6 billion last year, just… Continue reading US Radio Just Stays Positive In 2003

Digital radio set sales in the UK jumped to 300,000 during 2003, with a surge coming in the run up to Christmas, according to the latest figures from the Digital Radio Development Bureau (DRDB). DAB receiver sales hit 133,000 in December alone, with portable kitchen radios proving the most popular model. Electrical retailer Dixons claims… Continue reading UK Digital Radio Homes Triple In 2003

Capital Radio saw a leap in shares today on the back of a good performance by its flagship station Capital 95.8FM in yesterday’s RAJAR results, but Merrill Lynch analysts are not convinced that the company is out of trouble. The broker described Capital’s regaining of ground in the London market as a “catch-up” rather than… Continue reading Capital Playing Catch-Up, Says Merrill Lynch

The latest RAJAR listening figures for the fourth quarter of 2003 reveal a slightly lacklustre performance for All Commercial Radio, which saw its share of listening decline by 0.9% points period on period to just above 45%. Meanwhile, All BBC extended its lead by a further 1.1% points to just under the 53% mark, despite… Continue reading RAJAR Results: Q4 2003: National Commercial Climbs

colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

England’s historic victory over Australia in the Rugby World Cup final did little to improve the fortunes of Kelvin MacKenzie’s talkSPORT. The station saw its weekly reach decline by almost 23% year on year, despite its coverage of what proved to be the biggest sporting event of 2003.The latest RAJAR audience figures show that talkSPORT… Continue reading RAJAR Results: Q4 2003: Rugby Fails To Boost talkSPORT

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Dec 2002 Ending Dec 2003 % Change Signals Big AM (was Signal Two) H 31 73 135.5 Delta… Continue reading RAJAR Results: Q4 2003: Local Commercial Stations