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GCap Media’s Classic FM has signed a six month partnership with coffee giant Nescafe, seeing the FMCG brand receive sponsorship and collective marketing from today.The partnership will see The Nescafe Collection, comprising its Alta Rica, Cap Colombie, Kenjara and Espresso brands featured in a range of activity across all Classic FM channels.Including radio broadcast sponsorship,… Continue reading GCap Brews Six Month Commercial Partnership For Classic FM

GCap Media’s newest indie music station, Xfm Manchester, has signed its first sponsorship deal, with clothing giant Topman signing for the debut promotion.Backing the launch of its new flagship store at Manchester Arndale, Topman will become a partner with Xfm for coverage of its Access All April activity, comprising a month of gigs at intimate… Continue reading Xfm Manchester Secures Debut Sponsorship Deal

Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005

Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure. The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in… Continue reading UK Adspend Up By 2.1% In 2005

News producers are shifting their budgets away from traditional media and onto the internet, with a new report finding that with the exception of cable TV, ad budgets are eroding for offline media. According to the State of the News Media 2006, from Columbia University’s Graduate School of Journalism, newspaper revenue rose by between 1%… Continue reading Offline News Media Losing Out To Online

Capital Radio has secured Thorpe Park as the six-figure sponsor of its drive time show, fronted by Richard Bacon, for the six months from 13 March to 8 September.The deal will see the theme park receive coverage on the show’s “Friday Feature,” two drive time promotions and two outside broadcasts.Aired between 5pm and 8pm, the… Continue reading Capital Signs Thorpe Park For Bacon Sponsorship

Internet and digital radio station GaydarRadio has announced a strengthening of its marketing team in order to cope with a recent increase in activity through its channels.The station’s Paul Beardshaw will now become marketing executive as it continues its expansion programme, replacing James McCarthy who is moving internally to become Gaydar’s production executive.Beardshaw’s remit in… Continue reading Gaydar Expands Marketing Team To Build Profile

Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005

This Sunday will see Baileys Irish Cream become the first sponsor of The A-List, a new network radio chart show targeting adults aged 25 to 45.The sponsorship, which was negotiated by Carat, will see Baileys receive coverage for one year as the chart show is broadcast across 50 adult contemporary stations, including the Heart, Real… Continue reading Bailey’s First Sponsor For Adult Music Chart

Podcasting is continuing at an astounding pace, with eMarketer projecting it to reach between 20 and 80 million US subscribers by 2010. The expected strong performance is good news for advertisers, offering them yet another channel to reach their audience. According to eMarketer’s new Podcasting: Who’s Tuning In? report, podcasting advertising is expected to reach… Continue reading Podcasting Could Reach 80 Million US Subscribers By 2010