Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch. The broker is forecasting that 2003 growth will be a little stronger, at around 3% to 4%, but the ‘lacklustre macro conditions’ are likely to prevent any… Continue reading UK Radio Update From Merrill Lynch
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US radio revenue rose by 6% across the course of 2002, in a recovery that is described as ‘remarkable’ by the Radio Advertising Bureau (RAB). According to figures just released by the RAB, national spend rose by 13% over 2001, whilst local was up by 4%. The Bureau says that the figures also represent a… Continue reading US Radio Revenue Grows 6% In 2002
The UK radio sector underperformed in 2002 as compared to the UK television and US radio markets, according to analysts at Merrill Lynch. The broker says that the UK radio sector grew by around 2.5% in revenues in 2002, whilst the UK TV sector saw revenues rise by around 4.1% overall (although ITV dropped by… Continue reading UK Radio Underperformed TV In 2002, Says Merrill Lynch
A year on year comparison of listening for national radio stations during the fourth quarter of 2002 reveals a period of mixed fortunes for the BBC. The hugely popular BBC Radio 2 continued to storm ahead of its competition in the three months to December. The station, which has been rocked by the recent departure… Continue reading RAJAR Results Q4 2002 – BBC Radio 2 Storms Ahead
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom Weekly Reach (000s) % Change Station Survey Period Ending Sep 2002 Ending Dec 2002 % Change Clan FM H 22 33 50.0 Sabras Sound 1260 KHz AM H… Continue reading RAJAR Results Q4 2002 – Local Commercial Stations
RAJAR data for the fourth quarter of 2002 reveals an eventful period for London listening, with weekly reach fluctuating at a number of the capital’s key stations.One of the sector’s most notable declines was seen at the heavy-weight Capital 95.8 FM, which saw its weekly reach fall by 6.7% period on period to just below… Continue reading RAJAR Results Q4 2002 – Reach Continues To Fall At Capital 95.8 FM
Analysis of the RAJAR listening data for the fourth quarter of 2002 paints a relatively positive picture for All Commercial Radio, which saw its share of listening increase by 0.2% points period on period to 45.5%. All BBC recorded a slight decline in the three months ending December 2002, with its share of listening slipping… Continue reading RAJAR Results Q4 2002 – All Commercial Radio Sees Share Rise
UK radio revenue growth will be subdued for most of this year, as visibility remains poor. That is the prognosis from Merrill Lynch analysts, following a radio industry dinner last week. Revenue growth last year of 2% to 3% was driven mostly by the sponsorship and promotions sector (see UK Radio Beats Revenue Forecasts In… Continue reading UK Radio Update: Consolidation ‘Vital’, Revenues Muted
Total US radio ad revenue rose by 10% in November – the third month in a row that ad sales have shown double-digit growth. The latest figures from the US Radio Advertising Bureau (RAB) show that November is also the ninth straight month of revenue increases for the medium. National spend continues to lead the… Continue reading US Radio Revenue Growth Surge Continues In November