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London’s Heart 106.2 is embarking on its biggest-ever TV and press marketing campaign marking the launch of the new “Heart Breakfast with Jamie Theakston”.The £2 million campaign, starting on 16 May, will run for ten weeks across Carlton, LWT. Channel 4, Five and key satellite networks including ITV2, E4, Living and UKStyle.The campaign will be… Continue reading Heart Starts £2 Million Plug For Breakfast Show

Satellite radio is predicted to reach more than 20.1 million US households by 2010, up from 4.5 million subscribers at the end of 2004, according to a new report from Forrester Research. Satellite subscriptions were shown to enjoy a 150% increase between 2003 an 2004, with Forrester’s report, The Future of Digital Audio forecasting nearly… Continue reading Satellite Radio To Reach Over 20.1 Million US Households By 2010

Scottish Media Group, (SMG), has named Fru Hazlitt from Yahoo! to be its new chief executive of radio, strengthening its hold over Virgin Radio.SMG has recently rejected a string of offers for its national radio station, most notably from private equity group, 3i.The takeover bid started in December, but to no avail after SMG rejected… Continue reading SMG Strengthens Hold Over Virgin Radio

All traditional media face significant challenges as technology takes the lead, but on the face of it, radio is particularly well positioned to benefit from digital, internet and mobile extensions. Recently, Capital Radio has announced a formal initiative to offer advertisers mobile interactivity on spot advertising across all of its stations; Virgin was already doing… Continue reading Digital Radio Predicted To Benefit From New Technologies

Staff – MediaTel NewsLine Commercial radio broadcaster, UBC Media, has said that it expects to break even at an underlying level in the current year to 31 March as it unveiled plans for a £400,000 investment in a new service for downloading music via digital radio.The company said it will take a charge for the… Continue reading UBC To Offer Music Downloads Via Digital Radio

US radio station trends are reported to be improving around 3% in the first quarter of this year, with March looking stronger than January and February, according to analysts Merrill Lynch. The Radio Advertising Bureau (RAB) announced that January radio advertising revenue increased by 3% year on year, with local spot advertising up by 2%… Continue reading Strong Outlook For US Radio Industry

BBC radio listeners tuned in to a record 4.2 million hours of content via the internet during January, the Corporation has revealed, with nearly 7 million unique users visiting its radio websites in the same period, a rise of 70% year on year.The BBC’s digital-only services spearheaded the increase in online listening, with 1Xtra, 6… Continue reading BBC Breaks Internet Radio Listener Records

The first half of 2005 will remain tough and volatile for the radio advertising, with recent mergers and acquisitions in the industry predicted to keep the market focused on potential break up valuations, according to analysts Merrill Lynch. The recent speculation around the proposed takeover bid by private equity group 3i of Scottish Media Group… Continue reading Merrill Predicts Rocky Road For 2005 Radio Advertising Industry

Commercial Radio revenue is continuing to enjoy substantial growth, with data released today revealing that total revenue for 2004 reached £637.6 million, a 5.6% increase year on year. The figures, released by Ofcom and the Radio Advertising Bureau (RAB), disclose that Sponsorship & Promotions continues to be the fastest area of growth, with revenue from… Continue reading Commercial Radio Continues Upward Trend

Consumer awareness of DAB digital radio in the UK stands at 29 million people, or 59% of the adult population, according to new research conducted by Ipsos Ominbus on behalf of the Digital Radio Development Bureau (DRDB). The data reveals that public awareness of digital radio has increased by 16%, year-on-year, during January 2005, up… Continue reading Increasing Consumer Awareness Of DAB Radio