More Audio Site articles

The latest RAJAR listening figures for the first quarter of 2004 reveal a positive period for All Commercial radio, which saw its share of listening inch up by 0.2% points period on period to 45.5%. However, there was less than impressive news for All BBC, which saw its share of listening eroded by 0.3% points… Continue reading RAJAR Results Q1 2004: National Commercial Still Rising

The latest RAJAR listening figures show that Capital continued to see its grip on the London market loosen in the first quarter of this year as lynchpin DJ Chris Tarrant played out his last few weeks at the station.Tarrant hung up his head-phones at the end of March after seventeen years at the helm of… Continue reading RAJAR Results Q1 2004: Capital In Focus As Tarrant Leaves

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Mar 2003 Ending Mar 2004 % Change Classic Gold 1521 H 2 4 100.0 Signals Big AM (was… Continue reading RAJAR Results Q1 2004: Local Commercial Stations

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

The Digital Radio Development Bureau (DRDB) has revealed that digital radio sales have increased by a staggering 229% year on year for the last twelve months. By the end of February 2004, the dramatic growth of digital audio broadcast (DAB) in the UK had pushed penetration to 509,000 units. Record sales of DAB products were… Continue reading Digital Radio Sales Hits Record Number In Last Year

The UK’s Virgin Radio landed the worldwide top spot for being the most listened to commercial broadcast station on the web, says US internet research company, Arbitron. Virgin Radio drew in a massive 357,199 hours of total listening time during the week from 22-28 March 2004. It was however, beaten to the overall top spot… Continue reading Virgin On Top As Internet Broadcast Station

A slow start to the year for US radio has forced market analysts at Merrill Lynch to re-think 2004 growth forecasts, the broker said today. The US radio industry growth for 2004 was forecast by Merrill Lynch to reach 8.0%, but due to poor quarter one results, analysts have gone back to their crystal ball… Continue reading US Radio Revenues Not Meeting Expectations

New research published by the Digital Radio Development Bureau has revealed that DAB digital radio listeners tune in to programming for 11.9 hours per week longer than traditional analogue listeners. The findings come from a survey carried out by Continental Research for MXR shareholders Capital Radio, Chrysalis Radio, GMG and UBC Media. As well as… Continue reading UK Digital Radio Listeners Tune In For Longer

In March the UK advertising expenditure results were released. These beat all expectations and encouraged global advertisers to revisit 2004 forecasts. Advertising Association and World Advertising Research Centre Results UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. The results outperformed average market predictions. A consensus of recent forecasts compiled… Continue reading INSIGHTanalysis: Media Healthcheck – March 2004

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer