Peter Houston, founder of Flipping Pages Media, investigates the reasons behind the growing backlash against a format that was touted earlier in the year as the saviour of the marketing business.
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You could translate much of Tony Hall’s speech to mean ‘If I close my eyes hard enough, I can pretend that BSkyB, Virgin, BT and TalkTalk don’t exist’. But most of us are looking at the future of TV with our eyes open.
A record £3.04 billion was spent on online advertising in the last six months, as British consumers averaged 42 hours a month online, according to the latest IAB Digital Adspend report.
Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel’s The Future of National Newspapers conference was told last week.
A new kind of mass customisation is emerging, in which consumers help drive creativity. Here, Future Foundation’s Will Seymour looks at the opportunities for the daring brands that encourage a ‘making it mine’ philosophy.
| Ed Owen
The smartphone market might be growing strongly, says Ed Owen, but the excitement and differentiation has died. Didn’t smartphones used to be exciting?
Addictive’s Simon Andrews examines how the coming together of adtech and big data could mean big things for online targeted advertising – but only if the data is robust enough.
Grinning boffin Brian Cox returned to the prime time schedules last night, armed with his unique brand of vocal harmonies and seemingly gormless enthusiasm.
It’s been suggested that separate broadcaster players such as 4OD and iPlayer may soon become surplus to requirements – that viewers will want ‘one stop shops’ for catch up and VOD. Research the Media’s Richard Marks argues the case for a hybrid future, where broadcasters have not totally surrendered control over the means of their own distribution.
This week, Simon Andrews, founder of Addictive!, takes a look at the future for Apple now that innovation is failing to come from the hardware – as well as what might be the Holy Grail for Twitter after the purchase of adtech firm MoPub.