Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014.
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Kevin Spacey hit the nail on the head when he said on-demand platforms will continue to be embraced by broadcasters and audiences – but the industry must not lose sight of the traditional viewing model says Julie Parmenter, MD at TV post production house, Molinare.
Simon Andrews, founder of Addictive!, this week looks at the lengths consumers are now going to to hide from advertisers online as data and privacy top news agendas the world over.
The new research from Deloitte and GfK shows TV ads still have the most impact with the public – as Twitter and video banner ads register poorly with the vast majority.
With the news that The Great British Bake Off (BBC Two, 8pm) is to be poached by BBC One next series, the pressure is on for the little show to keep up its stellar performance.
Hill, who has over 20 years of journalism and TV news experience, most recently as editor of Channel 5 News, will be responsible for all of ITV’s national news programmes, including its website.
The UK’s digital audience saw a slight increase in July – in total, 40.8 million people in the UK accessed the internet across the month, an increase of 665,000 people since June.
The latest ABC regional newspaper results paint a familiar picture with both the Regional Groups and Regional Titles down with few seeing any growth at all.
New TV viewing figures from Thinkbox for the first half of 2013 show how people’s television habits are changing as on-demand TV viewing becomes a more established part of people’s lives.
Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.