Tuesday night heralded the return of BBC Two’s great hope as another round of determined yet bumbling contestants entered the quaint white tent of horror for The Great British Bake Off.
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In the third of our series looking at the future of Britain, OMD’s insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.
All of the country’s three most popular soaps were out in force last night and –unsurprisingly – took Thursday’s top four spots. First up was Emmerdale (ITV, 7pm & 8pm) which had to deal with the cheery matter of murder victim Gennie’s burial.
The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.
Once again ITV saw a chance to capture Monday’s already physically and emotionally fraught audiences and beat them into gentle submission with the manipulative and contrived hit show Long Lost Family (9pm).
What were the people involved in the Home Office’s controversial “go home” mobile billboards thinking when they helped produce them? From the agency to the billposter suppliers, Route’s James Whitmore asks why we too often hide away from ethical decisions.
This week Rajar announced that 91% of the adult UK population tuned in to their selected radio stations in the second quarter of 2013, up by approximately 1.5 million adults on Q2 2012. Here Newsline presents industry reaction on the results, with opinion from Carat UK, ZenithOptimedia, Gekko and adconnection
Andy Haylett, director, Ipsos MediaCT, examines the key findings from the Rajar Q2 results – and after accidentally unearthing a batch of dusty old files, notes some fascinating trends from over the last twenty years…
Barnaby Chapman, product director of Europe Mediaocean, investigates how far away we really are from the Holy Grail of media convergence – and why there is more than one type…
AD2ONE’s group managing director Julian Miall takes a look at digital advertising and explains why there is no ‘one size fits all’ approach when it comes to this industry…