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Following its IPO, Simon Andrews, founder of Addictive!, asks – amongst strong scepticism – if Twitter can really work as an ad medium.

The Managing Media Convergence report, which tracks changes in consumer behaviour, found that 68% of companies are taking a more ‘joined-up’ approach to media planning as a result of convergence.

Those who do all of their Christmas shopping online are 8% more likely to spend more than others, and almost 30% do all their Christmas shopping more than two months in advance, according to a new study from Videology.

Survey finds that 41% of brands are already engaging in native advertising campaigns and over 66% are creating the content themselves – suggesting that agencies are lagging behind their own clients in capturing opportunities.

BT’s £1.5 billion investment in premier league football rights has a positive impact on customer numbers, but half-year profits take a -13% knock.

The first in the new monthly series sees Torin speak with Santander’s Keith Moor about big data, the changing media mix and dealing with criticism over their latest ads.

As Rajar releases its third quarter results for radio listening, Newsline has captured some industry reaction, with opinion from MEC Global, Gekko and ZenithOptimedia.

Can advertising shrug off its outmoded garbs and ‘go native’? Author Simon Pont looks at some of the best examples and argues that the future of content is looking very bright – so long as it can give people something they want.

The 21st century media planner faces a raft of taxing questions, but some emerging technologies are about to make their lives much easier, says Yummi’s AJ Simpson.

Newsline presents industry reaction to the findings, with opinion from Geometry Global UK, Uncommon Knowledge and Newcast