A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.
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US subscribers who have a bundle with Disney+, Hulu and ESPN+ are less likely to churn than those who subscribe to only Disney+, research has found.
Patrick Affleck, UK CEO of Havas Media Network, talks to The Media Leader about key leadership skills, the importance of sustainability in media, and why positivity is returning to advertising in the second half of 2024.
The regulator has blocked one of three proposed BBC spin-off stations on BBC Sounds.
The broadcaster’s chief revenue officer will leave at the end of the year, having decided to look for another opportunity.
New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.
Rob Edwards, Arla Foods’ head of media and digital, tells The Media Leader why the advent of retail media provides a “lifeline” to full-funnel advertising measurement for media buyers.
Channel 4’s latest wave of its five-year Mirror On the Industry research concluded only one in 10 transgender people felt brands supported their community.
After months of merger discussions, Paramount Global and Skydance Media have reached “a definitive agreement” to form New Paramount.