Gracenote teams with major CTV players to optimize contextual ad targeting
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The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.
Halliday will become the UK group’s first programmatic director.
Adjusted revenue of €195.1m was driven by double-digit growth across all three business segments.
The fringe event during The Future of TV Advertising Global will bring a new audience and “unusual suspects”.
However, CEO Dame Carolyn McCall has warned of job losses.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
Reporters Jack Benjamin and Ella Sagar look at stories including Google’s volte-face on cookie deprecation, latest earnings and an odd match in Teads and Outbrain.
Adspend growth forecasts have been upgraded for 2024 and 2025.
In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.