The Mirror has officially launched themirror.com, its dedicated site for the left-of-centre newsbrand’s nascent US operation.
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Mediatel Connected’s head of research, Anne Tucker, takes a look at the consumer behaviour around password sharing and whether they’re keen to change to cheaper ad-funded versions of their subscription VOD services.
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
Analysis: Coming late to the party may be fashionable but it’s costly.
Rishi Sunak has vowed to crack down on “rip-off degree courses”, that don’t lead to good jobs and leave people with high debts. How much does having a degree matter for job in media or advertising?
Scope3 has found streaming and display ads respectively produced 7.2 million metric tons of emissions every year.
Feature: What sorts of YouTube content are ‘fit for TV’? Barb Audiences assembled a panel of industry experts to decide.
Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.
Analysis: Today’s announcement, that Sky will trial self-service access for Sky content on ITV’s VOD ad platform, opens an important new chapter in UK TV’s collaboration story.
Global has retained the exclusive ad sales contract again to represent ITV’s podcast portfolio via its Digital Ad Exchange (DAX).