More Industry News articles

The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.

The majority of radio advertising’s effect on performance campaigns is missed in typical short-term attribution models, Radiocentre research has found. 

Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.

Barb Panel Plus will replace Dovetail Fusion and embrace return path and first-party server data.

Event at RNCM takes place three weeks ahead of London conference.

The publisher ad platform’s head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.

Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.

IPG media agency has appointed Steve Taylor, following Nnamdi David’s departure to the company’s sister office in Los Angeles.

Waterson has served as interim editor-in-chief since February.

During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.