Outsmart, the trade body for the OOH advertising industry has announced that OOH revenue for year-end 2025 saw growth of 2.6% year-on-year with total revenues of £1.4bn.
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The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
Welcome to the Brief, The Media Leader’s round-up of media news.
Welcome to the Brief, The Media Leader’s round-up of media news.
Analysis: Perplexity has confirmed it doesn’t have plans to revisit ads anytime soon after being among the first to trial the model, but what’s behind this U-turn? Are ads within AI models unavoidable?
Welcome to the Brief, The Media Leader’s round-up of media news.
WPP Media’s Advertising Intelligence Framework evaluates current AI leaders across categories including data, tech, distribution, commerce and content. Big Tech firms are locked in a battle for the future of advertising, the framework suggests.
News UK’s Octave joins Bauer’s audioXi and Global’s DAX who joined last November after digital trading was launched.
Not surprisingly, pirate streaming services are going to weaponise AI in their battle with rights owners. Anti-piracy solutions providers are responding, but this is just one fight in the long war with pirates.
A report by advisory firm Oliver & Ohlbaum Associates, commissioned by Sky, expects weak demand for any ‘nightlight’ service offering only a handful of broadcast channels. It infers a clean switch to internet-delivered TV, sooner rather than later, is the better approach.