WPP Media has upgraded its global growth forecast to +8.9% to $1.3tn in 2026, up from +7.1% growth previously forecast in December.
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Debate for and against a social media ban has been hotly contested for months even among adland’s most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.
The addition of Audiomack, Sonos, Boom Radio and CountryLine takes Octave’s audio audience to 15.5m monthly listeners.
Welcome to The Brief, The Media Leader’s round-up of media news.
A panel of regulators, editors, and activists discussed online safety and the regulation of online platforms at an Advertising: Who Cares? event in London last week.
Arena Media’s managing director discusses what it means to work for a ‘cultural media agency’, why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.
Welcome to The Brief, The Media Leader’s round-up of media news.
The platform, AdPower, enables businesses to book media “as easily as booking an Uber”.
Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.
Welcome to The Brief, The Media Leader’s round-up of media news.