| Maria Iu
Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.
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COO Jonathan Allan will be interim CEO while the board considers a successor.
Chalisey succeeds Euan Mackay, who will be promoted to CEO of the OOH JIC following the departure of Denise Turner in June.
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| Maria Iu
A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.
As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.
Kantar’s latest Entertainment on Demand report found new streaming subscribers are increasingly flocking to ad tiers. Meanwhile, growth for Apple TV+ and Mubi have led to increased competition.
The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.
The new offer lets viewers watch up to four games simultaneously on the same screen. The underlying technology combines multiple live feeds into a single video output stream while maintaining individual audio tracks.
The New Zealand broadcaster is claiming a significant step forward in campaign management and ad monetisation for total TV by making it possible to extend already-sold linear broadcast campaigns into its TVNZ+ streaming service at scale. The “digital extension spots” come with typical linear controls.