Paul-Georges Picot looks at how left-field buyers seeking to add data-driven personalisation to their portfolio are impacting the sector’s M&A activity.
Showing 2101-2110 of 5,218
More Opinion articles
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
There are new audio measurement challenges facing the industry, but OMD’s Flora Williams says it could be solved through the development of an integrated tool.
The Future of Audio conference gave us a forum to learn about the new possibilities and challenges facing the market, writes MediaCom’s Mesha Williams.
The current self-regulation of the market research sector is evidence of its health, writes Jan Gooding – so let’s stick to our ethical principles to keep it that way.
Sponsor content: The programmatic ad market is currently failing both brands and publishers, writes The Ozone Project’s Damon Reeve – here’s what marketers can do to fix it.
Sky’s decision to launch a news channel that ignores the biggest story in UK politics might sound appealing to many, but is wrong in principle and wrong in practice, writes Raymond Snoddy.
When agencies are properly steeped in their client’s brands, it provides the platform to produce great work, writes Adam Morton. Yet too often it does not happen.
The more Dominic Mills thinks about adland’s new obsession with doing things “Faster, Better, Cheaper”, the more irritated he becomes.
Sarah Salter, head of innovation at Wavemaker, shares four ways voice will transform marketing in 2020.