More Opinion articles

The UK’s performing talent is one of our greatest assets and exports, writes Nick Manning. Let’s try to help keep it that way.

Trust and reach are on the rise for newsbrands, but it’ll take innovation, fresh thinking and a brave face if publishers are to make it through the Covid-19 recession, writes Ray Snoddy.

The AOP’s Richard Reeves charts the challenges and opportunities facing the online publishing market.

It seems increasingly obvious the UK ad industry is going to have to diversify if it wants to earn its keep, writes Dominic Mills.

To help SMEs get the most out of digital advertising we need to make things simpler for small business owners, writes the IAB’s Elizabeth Lane.

Sponsor content: Our research shows that whilst there are a lot of opportunities in CTV advertising, there are still a lot of unanswered questions, writes Comscore’s Guido Fambach.

The digital advertising ecosystem is set up against newsbrands being successful, writes Mediahub’s Danny Donovan. That’s not right, it’s not fair and it is something we can change.

Social media helped light the fuse and now even right wing newspapers are changing their tone. Has there ever been such a rapid, global shift in attitudes?

The ISBA/PwC report into supply chain transparency, vital as it is, only tells half the story. Here, Nick Manning looks at the other side of the equation.

Amidst uncertainty, and under pressure, how can marketers quickly and credibly build new strategies and comms plans? Richard Kirk, CSO at Zenith, offers his advice.