More Opinion articles

Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing – assessing what we’ve learned, and what should happen next.

The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.

From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?

Steven Scaffardi explains how The Future of TV Advertising UK will address the key questions facing the commercial TV industry during COVID-19.

While everyone has been enjoying Zoom and House Party to get them through lockdown, Karen Stacey questions whether ‘e-everything’ is really set to become the new normal.

Sponsored: A world in lockdown has made radio more relevant now than ever, writes Paul Keenan, as he outlines Bauer Media’s present and future strategy.

Sponsored: New data proves it’s safe to advertise during the COVID-19 pandemic… and the right way to do it, writes Veritonic’s Scott Klass

The real surprise about the government’s daily COVID-19 briefings is the seeming inability of journalists to hold those in charge to account, writes Ray Snoddy.

Sponsor content: The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix, writes Ian Gibbs.

James Copley assesses the past and current impact coronavirus has had on outdoor advertising before setting out a post-lockdown plan for the sector.