More Opinion articles

Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.

Partner content: Ebiquity’s Christian Polman reflects on the key takeouts from Mediatel’s Future of Brands conference.

Raymond Snoddy asks if the Government’s push for de-criminalisation of the BBC licence fee is motivated by malice or rational analysis.

Forget the cynics, compassion and commerce can go hand in hand, argues Jo Arden as she looks at what it really means to deliver social purpose.

Partner content: It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution and measurement, writes Ebiquity’s Christian Polman.

From data sharing via ‘clean rooms’ and publisher cooperatives, to contextual advertising or AI solutions, Tim Conley explores the post-cookie future.

The real test of GDPR will be less about the level or number of fines enacted as the number of breaches reported, writes Dominic Mills.

Can the Corporation, in its current form, survive an emboldened Conservative government? It’s not looking good, writes Stephen Arnell.

What happened to journalists at No 10 this week raises the hairs on the back of the neck – and has echoes of something far more serious from the past.

The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.