More Opinion articles

The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe’s Marie-Clare Puffett.

The latest financial figures from the Daily Telegraph provide a decent snapshot of the latest state of play in a difficult art – with good news and bad, writes Raymond Snoddy.

‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.

sponsor content: Ahead of the Future of Audio conference this week, Bauer Media’s Simon Kilby places his bets on what will define the future of the medium.

Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.

Coming under government fire exposes Facebook’s true agenda, writes David Balko.

With DMGT the current frontrunner to buy the i, Raymond Snoddy wonders what impact adding a non-partisan newsbrand could have on its existing titles.

The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?

Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.

It’s complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy’s wedding chicken bucket.