More Opinion articles

Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.

Doug Whelpdale reveals how BARB is able to gain insights into SVOD’s blind spots by looking at levels of unidentified viewing.

There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?

Mindshare’s Rosie Kitson outlines how agencies can fulfil their environmental duty without sacrificing their integrity or their bottom line.

Jan Gooding looks at ways to make sexual harassment in the workplace easier to identify, challenge and stop.

Bob Wootton ends the year by collating adland’s loose ends in the hope they can find resolution in 2020.

From ferocious video streaming wars to dwindling trust in advertising, or the growth of commercial radio to the BBC’s annus horribilis, Ray Snoddy reviews a year in media.

In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous future.

Experts from across the media and advertising sectors reveal their blueprints for a prosperous year ahead.

Our increasingly networked world is set to surprise in profound new ways, argues the futurist Tracey Follows.