More Opinion articles

Sponsored: Being best at design, as well as unlocking data to offer audiences the best experience, will be crucial.

The Media Lions at Cannes have always been an interesting barometer for the direction of travel of the world’s commercial media.

Streaming platforms have an unfair advantage, but much of the Government’s white paper on regulating them is wrong-headed.

Richard Morris, UK and Ireland CEO at IPG Mediabrands shares his thoughts on remote pitching and hybrid working

Bob Wootton discusses self-inflicted industry perils including regulation, pitching, awards and a perceived higher calling

Dominic Mills finds reasons to be optimistic, the targets of the Stop Funding Hate campaign too limited and Cristiano Ronaldo a rebellious inspiration

Lee Langford, research director, TMTE at Harris Interactive discusses how brands can stay ahead of the performance curve

While advertisers lost their heads over GB News, one brand showed more integrity and bravery than most, says Mediatel News’ editor

Alex Hole, VP, Samsung Ads Europe looks at the importance and staying power of the watercooler moment in television programming formats

For all the challenges the sector faces, there are very few media channels in which watching the ads are considered as part of the whole experience