Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.
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If done successfully, investment in wellbeing can be used to build a foundation of sustainable support throughout the life-cycle of a company, writes Simon Russell.
Dominic Mills assesses adland’s often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.
Bloomberg Intelligence’s Matthew Bloxham outlines his expectations for media and advertising in the year ahead.
Clear all of the Brexit stuff out of the way and the fog begins to clear on the crystal ball, writes Raymond Snoddy as he looks at the year ahead in media.
After a year filled with regulatory changes and bright spotlights on the major platforms, we can expect more disruption in the way the digital ecosystem operates in 2019, writes Ezoic’s John Cole.
After spending most of his career working in digital media, Nick Suckley has reached a striking conclusion about its future.
From agency regeneration to the language of contempt, and Sorrell’s thirst for revenge to adspend virtue signalling, Dominic Mills shares his views on the year ahead.
Those despairing of the ‘snowflake’ army recruitment ads must realise that the future of warfare is going to be vastly different from the past, writes Tracey Follows.
PwC’s Sam Tomlinson outlines five reasons why the media and advertising sectors should feel good about 2019.