More Opinion articles

As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.

COVID-19 has upended adspend forecasts. Here, WARC’s James McDonald explains the reasoning behind the revised outlook.

OMD’s Rhian Feather looks at ways to improving the link between strategic and implementational planning.

Nick Field looks at the necessary business models required in a changing media market, and the role of private equity investment to bolster them.

In the wake of Covid-19, PubMatic’s Emma Newman looks at how to safeguard and grow OTT and CTV advertising revenues.

All the evidence now shows we are in the midst of a multi-headed public policy outrage that reaches back into the years of austerity, writes Ray Snoddy.

Mobile specialist Matt Longley looks at how the lockdown has changed the way his business works with agency clients.

Contrary to popular belief, advertisers on TV only ever pay for the audience they buy, writes Matt Hill – everything else is extra.

True enough, the advertising industry has responded brilliantly to reconfigure itself wholesale, writes Bob Wootton – but it shouldn’t kid itself about its present or future positions.

TV advertising is now wholeheartedly embracing user generated content – but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.