More Opinion articles

Talon’s Sophie Pemberton explores the role for full motion out-of-home alongside social.

It’s the perfect time for CMOs to reassess their advertising strategies in the audio space, writes Tom Cornish.

After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.

GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.

Inconsistent PR statements translate into troubling reputations, writes John Lowery.

Attention and emotion are the forces that drive memory encoding into the brain – exploiting it could help turn the fortunes of publishers around, writes Dominic Mills. Plus: ignoring GDPR.

TAG’s Nick Stringer explains how the body is working with the Joint Committee for Web Standards in the UK to create a consistent approach to digital advertising standards across the US and UK markets.

Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.

In planning new measures that will undermine press freedom, the Labour Party is displaying a strange sense of priorities, flowing against the tide of both technology and history, writes Ray Snoddy.

There is a new and looming threat to brand safety which is possibly more insidious and longer lasting than anything we’ve seen before, writes David Brennan