More Opinion articles

Professor Byron Sharp might be less prone to talking twaddle if he were to conduct some qualitative research.

Neuroscience and marketing expert Heather Andrews reveals the creative techniques that maximise brain response and help brands produce the most effective Christmas advertising

Despite echoes of Trump and some crazy proposals, there is still a large measure of sense in Corbyn’s ideas to transform the UK’s “failing” media, writes Raymond Snoddy.

Genuine employee engagement has been proven time and again to be driven by one critical factor, writes Anna Hickey – a meaningful, purpose-driven vision.

It is critical advertisers have the right information to make the best investments, writes PwC’s Neil Duncan.

As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.

British brands are increasingly choosing to expand into English-speaking markets instead of Europe; Rob Watt looks at why

As Twitter’s executives wring their hands about the meaning of ‘dehumanising speech’ and insist they want to be good citizens, the patience of governments and regulators seems to be running out, writes Raymond Snoddy.

Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn’t pay sufficient attention to its underlying potential, writes Sebastian Schindler.

Data and the ability to target individuals has transformed marketing, writes Ian Dowds. But don’t write off demographics just yet