Almost half of UK households are forecast to own voice assistant by 2022, representing a shift to an era of ‘ambient technology’. Consumer trust will need to be central to its success, writes Andy Dobson.
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Dominic Mills presents a selection of observations about the week’s impossible-to-ignore Cannes Lions festival – including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.
With his reputation at stake, Sir Martin Sorrell has his work cut out if he wants to protect both his legacy and his new business venture, writes Raymond Snoddy.
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
John Lowery shares evidence that shows how ‘Millennials’ is not a meaningful marketing segment.
The ad industry would love Sir Martin Sorrell to reinvent the agency model around collaboration and transparency, but Henry Daglish believes we’re more likely to see the birth of a mini WPP.
Rapport’s Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.
The initial Murdoch-Disney musings came over a glass of wine – it might now be wise for Disney and Comcast to have a drink together before a bidding war intensifies, writes Raymond Snoddy.
Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden.
The recent travails of WPP have tarnished Sir Martin Sorrell’s business reputation, writes Dominic Mills. The launch of S4 Capital offers the best chance he will get for rehabilitation.