Ahead of this week’s Future TV Advertising Forum, and with a hefty new GroupM report by his side, Dominic Mills outlines the most important issues now facing the television industry.
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From agency mergers to out-of-home consolidation, and TV challenges to social media punishments, everything in media and advertising stands on shifting sands, writes Bob Wootton.
In holding Facebook to account, Damian Collins’ ‘Grand Committee’ of lawmakers was a theatrical master-stroke – as was using one of the tricks of the broadcasting trade to highlight the non-appearance of Zuckerberg.
It’s lonely being the UK’s first and only creative agency to have ‘B Corporation’ status, writes And Rising’s Jonathan Trimble.
There are times when the industry gives the impression it is ashamed of what it does, writes Dominic Mills – but it should lift its head and look at the bigger picture. Plus: how Artefact is embracing geekiness with pride.
How do you achieve the optimum exposure for an out-of-home campaign? An understanding of some behavioural science is a good place to start, writes Kinetic’s Jennie Roper.
The ways in which agencies have adapted since the ANA’s 2016 probe into media rebates appear to have made some elements of trading even less transparent, writes Stephen Broderick.
The best option would be to introduce means testing so that the elderly who really need a free licence fee get it, writes Ray Snoddy
There’s a very significant role classical brand thinking can play in changing the odds for start-ups, writes Craig Wills.
A new Enders Analysis study has uncovered that spending on purchases related to our identity is increasing much more significantly than other household spend. Here, the report’s author explains why this is so important.