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Emma Newman, CRO, EMEA PubMatic talks through three ways of defining strategy for scalable audience addressability

Sponsored content: Simon Creasey, CMO at Le Col describes how the cycling clothing brand has managed to drive media campaigns during lockdown with unique creative

Kate Merritt, co-founder of Liberty Hive discusses what she’s learned from launching a business in the most challenging of years

On the anniversary of the UK’s first lockdown, Ray Snoddy assesses the press reaction and starts the calls for an inquiry into newspaper conduct

Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward

ITV’s director of advanced advertising, Rhys Mclachlan mulls over a Twitter-driven hypothesis in response to platform dereliction of duty

Gordana Buccisano, chair of the World Media Group, explains the importance of trust in the relationship between publisher, brand and consumer

Dominic Mills gives his take on the IPA Agency Census and calls on the association to review its own make-up 

Tom Laranjo, MD at behavioural planning agency Total Media, gets to the bottom of the human behaviour behind the headlines

Ray Snoddy questions the return of on-screen Americanisms as Netflix and Disney + battle it out for streaming supremacy