If you build a strong brand, consumers are more likely to dismiss any negative information that comes out about you, and it may even make them like you more, writes William Hanmer-Lloyd.
Showing 2401-2410 of 5,293
More Opinion articles
From the global rise of populism, to the failing economic models of established media, the flow of reliable information is under serious threat, writes Raymond Snoddy.
All Bob Wootton wants for Christmas is for everyone in adland to start doing their jobs properly.
By any standards the year that is passing has been a vintage one for media stories – sad, mad and bad.
Tracey Follows explains how brands should begin preparing for an increasingly decentralised, virtual and identity focused world.
As he bids farewell to JICWEBS, chairman Richard Foan reflects on the trade body’s progress so far – and where it’s heading next.
In his final column for 2018, Dominic Mills looks at last week’s most interesting events: WPP’s creative overhaul; the failure of Oath, and the CAP’s new rules on gender stereotyping.
A drive through France offers inspiration for John Lowery’s nomination.
OMD’s JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
Just like British politics, our press is also hopelessly divided in trying to make sense of Brexit, writes Raymond Snoddy.