More Opinion articles

David Cloudsdale looks at what can be done to make TV advertising more nimble.

Regulated TV and its advertising is likely to emerge with an enhanced reputation from the current crisis, writes Ray Snoddy.

Certainty tends to be the touchpaper for M&A activity, writes BDO’s Damian Ryan – so how has Covid-19 impacted the media, tech and advertising markets?

Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing – assessing what we’ve learned, and what should happen next.

The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.

From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?

Steven Scaffardi explains how The Future of TV Advertising UK will address the key questions facing the commercial TV industry during COVID-19.

While everyone has been enjoying Zoom and House Party to get them through lockdown, Karen Stacey questions whether ‘e-everything’ is really set to become the new normal.

Sponsored: A world in lockdown has made radio more relevant now than ever, writes Paul Keenan, as he outlines Bauer Media’s present and future strategy.

Sponsored: New data proves it’s safe to advertise during the COVID-19 pandemic… and the right way to do it, writes Veritonic’s Scott Klass