More Opinion articles

Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It’s almost radical, writes Dominic Mills.

The appointment of the Financial Times’ first female editor is part of a growing trend in media organisations, writes Raymond Snoddy. But does it signify a turning point?

The groundbreaking deal could usher in an age of personalised public service broadcasting, writes Tracey Follows – and with it perhaps save the TV licence.

The industry should challenge itself to break away from old habits and unlock the full potential of the new publisher currency, writes Demi Abiola.

After decades of growth in consumption, data, tech and channels, marketing could soon witness a slow down. How will it cope, asks Matthew Hook.

Two new ventures prove there’s life and opportunity out there for those who have escaped traditional agencies, writes Dominic Mills.

The general election campaign could turn out to be one of the most confrontational and dirty on record, writes Ray Snoddy.

More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.

With retailers under immense pressure, it is imperative stores can be places to spend quality time, and not just money. So get Instagram ready, writes Heather Dansie.

Argos’s ‘Book of Dreams’ ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.