With Nielsen about to release Netflix ratings estimates – against Netflix’s wishes – Research The Media’s Richard Marks gets to the heart of the controversy.
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…Facebook and Google are publishers and so must take on the responsibilities that entails. By Raymond Snoddy.
The belief that artificial intelligence will solve all of our challenges is pure science fiction, argues Rob Hocknell. It’s time for planners to start trusting their faculties.
It’s time to start using marketing language in a way that it associates more closely with commercial value, discovers Dominic Mills. Plus: Why Spotify is where it’s at, and Facebook’s apology.
Will advertising spend affect the result of Australia’s Same-Sex Marriage vote? Ebiquity’s Richard Basil-Jones looks at the evidence.
For publishers, reaching for the digital-only button could in many cases turn out to be a very unfortunate error. Raymond Snoddy explains why.
Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland’s image was stuck in the past until some tuna pornography appeared.
Adland still has huge issues and risks to be defused, but there’s every reason to finally feel optimistic, writes Bob Wootton.
Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology’s Jayesh Rajdev is not impressed.
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it’s time to reassess the building blocks of media planning and review industry preconceptions about published media.