More Opinion articles

Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward

ITV’s director of advanced advertising, Rhys Mclachlan mulls over a Twitter-driven hypothesis in response to platform dereliction of duty

Gordana Buccisano, chair of the World Media Group, explains the importance of trust in the relationship between publisher, brand and consumer

Dominic Mills gives his take on the IPA Agency Census and calls on the association to review its own make-up 

Tom Laranjo, MD at behavioural planning agency Total Media, gets to the bottom of the human behaviour behind the headlines

Ray Snoddy questions the return of on-screen Americanisms as Netflix and Disney + battle it out for streaming supremacy

Route Research’s CEO, Robert Ray states the case for industry-wide investment in independent OOH data

Danny Donovan, UK CEO at Mediahub considers advertising’s class divide in the wake of the All In Census

Luke Willbourn, chief client officer at Talon Outdoor, explains why the out of home advertising industry is feeling positive about 2021.

Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.