Too many brands are launching chatbots willy nilly, often without a clear goal or business plan, writes Richard Madigan – but new tech points to a brighter future.
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Changing auction dynamics mean advertisers may be overpaying for media, writes Brian Fitzpatrick. Is your programmatic ad tech up for the challenge?
The advertising industry is going to need to upgrade its weaponry if it thinks it’s going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade…
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
Unilever’s Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He’s a wise choice as president of the Advertising Association.
Following an attack by the Daily Mail this week, Raymond Snoddy looks at how the newspaper likes to scatter its own brand of malevolent fairy dust over facts.
Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.
By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.
Recent claims that there are no means of measuring out-of-home ads is plainly untrue, writes Route Research’s Euan Mackay.
MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?