More Opinion articles

The Government’s underwhelming Brexit campaign raises a few interesting points for the ad industry to consider, writes Dominic Mills.

Just because we can’t measure how big it is, doesn’t mean we should ignore it, says the7stars’ head of insight Helen Rose. But where to start?

Partner content: As Brexit uncertainty mounts, some welcome news can be found in the latest investment data, which highlights that when it comes to the world’s tech sector, the UK’s enjoying unprecedented attention from overseas.

Raymond Snoddy examines new research that claims the long-running boycott of the pro-Brexit Sun newspaper helped cut Euroscepticism in Merseyside.

A carbon neutral marketing plan is a well-meaning but ultimately flawed idea, writes Dominic Mills.

In a world overloaded by information, Lawrence Dodds explains why cultural moments matter to advertisers now more than ever.

Why are the most loyal customers the ones so easily abused by brands?

UK broadcasters must play a cautious game if they want to stop viewers looking at the Netflix menu, writes Ray Snoddy.

Bob Wootton embraces a busier-than-usual summer with a look at the world’s woes resting on adland’s shoulders, billboard frolics and the “miracle” of 5G.

If you want a diverse and representative brand, you’re going to need a diverse and representative set of agencies, writes Simon Crunden