After seeing the UK’s supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.
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When supermarkets were given a golden opportunity to match actions to words, some of them simply flunked it, says Dominic Mills
Partner content: John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change.
With the call to break up the duopoly drawing increasing support, Smart AdServer’s Pierce Cook-Anderson considers how the digital advertising industry might be affected.
Ray Snoddy signals the start of Facebook News in the UK as a positive move but raises societal concerns on what else the tech giants are up to
Unless handled correctly, the inevitable decentralisation of talent could cause more harm than good, writes Luke Smith, CEO of digital marketing agency Croud.
Partner content: Comscore’s CEO Bill Livek looks at how measurement is evolving to fit the next generation of media.
Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2
It’s time for media auditing to be turned on its head, writes Jamie Venerus, founder of Beta Firinn.
Dominic Mills discusses the range of industry business models and despairs at another survey about lack of trust in advertising