More Opinion articles

Hugh Fitz Gibbon explains why brands need to develop sound thinking in an audio-first world.

Sustainability will allow us to tackle both collapsing consumer trust and the relentless threat of the tech giants, writes Starcom’s Daniel Coleman.

From the sceptical to the positive, Dominic Mills offers different interpretations of ITV’s recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.

Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.

Partner content: Ebiquity’s Christian Polman reflects on the key takeouts from Mediatel’s Future of Brands conference.

Raymond Snoddy asks if the Government’s push for de-criminalisation of the BBC licence fee is motivated by malice or rational analysis.

Forget the cynics, compassion and commerce can go hand in hand, argues Jo Arden as she looks at what it really means to deliver social purpose.

Partner content: It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution and measurement, writes Ebiquity’s Christian Polman.

From data sharing via ‘clean rooms’ and publisher cooperatives, to contextual advertising or AI solutions, Tim Conley explores the post-cookie future.

The real test of GDPR will be less about the level or number of fines enacted as the number of breaches reported, writes Dominic Mills.