If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.
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Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
From helping to ease the financial burden on young recruits to boosting social diversity, the7stars’ Jenny Biggam explains how to best replenish the media agency talent pool.
Like Ogilvy’s ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD’s account win, and why we are so lucky to have Tess Alps.
Following a surprise turn of events ahead of Ireland’s abortion referendum, Ray Snoddy says it’s time all countries reviewed their rules to take account of the new realities of global communications.
Talon’s Sophie Pemberton explores the role for full motion out-of-home alongside social.
It’s the perfect time for CMOs to reassess their advertising strategies in the audio space, writes Tom Cornish.
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.
Inconsistent PR statements translate into troubling reputations, writes John Lowery.