More Opinion articles

Advertisers should plan for the next phase of e-commerce: the decentralised approach, says Lawrence Dodds, client director at UM London

ISBA’s head of media Bobi Carley discusses both personal and professional progress around diversity and inclusivity 

Dominic Mills looks at what it would take to put attention back at the heart of media planning and buying strategies 

Emma Newman, CRO, EMEA PubMatic talks through three ways of defining strategy for scalable audience addressability

Sponsored content: Simon Creasey, CMO at Le Col describes how the cycling clothing brand has managed to drive media campaigns during lockdown with unique creative

Kate Merritt, co-founder of Liberty Hive discusses what she’s learned from launching a business in the most challenging of years

On the anniversary of the UK’s first lockdown, Ray Snoddy assesses the press reaction and starts the calls for an inquiry into newspaper conduct

Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward

ITV’s director of advanced advertising, Rhys Mclachlan mulls over a Twitter-driven hypothesis in response to platform dereliction of duty

Gordana Buccisano, chair of the World Media Group, explains the importance of trust in the relationship between publisher, brand and consumer