More Opinion articles

Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden.

The recent travails of WPP have tarnished Sir Martin Sorrell’s business reputation, writes Dominic Mills. The launch of S4 Capital offers the best chance he will get for rehabilitation.

Senior male execs have been mysteriously disappearing in adland – it’s crucial for women to fill the gaps, writes 23red’s Jane Asscher.

Mathias Upton-Hansen charts new trends in the creative industries.

A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…

Brexit has cast uncertainty over the fate of international broadcasters using the UK as a European base, writes Raymond Snoddy. If no deal is reached, the cost could be substantial.

We should be worried that the number of people who find TV advertising annoying is growing, writes John Lowery.

There’s no reason Accenture’s move into media buying won’t work, writes Dominic Mills – but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.

Enough with ineffective committees – perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.

Sponsor content Rezonence’s Katy Eckersley looks at the fascinating insights that could help others on their own data journeys.