TVSquared’s Marlene Grimm looks at three mature TV markets – the US, Australia and the UK – and explains what marketers need to know when investing ad budgets on a global scale.
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With media job losses escalating and little help from government, isn’t it time to plan for the future of grassroots journalism, asks Ray Snoddy?
ABC’s chief executive Simon Redlich looks at the impressive ways publishers have responded to the COVID-19 restrictions and how ABC is working with them to ensure industry standard data remains available to buyers – even in exceptional times.
If agencies want to be seen as partners they have to lead and advise their clients, argues Dominic Mills – even when it comes to a Facebook boycott.
Sam Tomlinson, the author of a bombshell ISBA and PwC study, shares what he has learned since the report was first published.
Hannah Johnson looks at how the long tail of small to medium-sized businesses can evolve their advertising strategies to reach consumers outside of the social media platform.
The coming together of legislators and advertisers could finally apply enough pressure to achieve reform and a rebalancing of the world of communications.
The impending disappearance of third party cookies has no doubt created a new race in the adtech industry, writes Babs Kehinde – but there are a few points that need considering if it’s going to get the pivot right.
It’s important that magazines adapt on all sides, writes Bauer Media’s Lucie Cave – ensuring content is revised for both its readers and its advertisers
VCCP’s Aidan Mark shares 10 performance lenses that are positively influenced by brand building.