More Opinion articles

Enough is enough. It’s time to challenge the current mode of thinking, writes John Lowery.

Sponsor content Measuring true frequency is very difficult, so what are the different approaches advertisers can take? AudienceProject’s Martyn Bentley investigates.

The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company’s share price, laments Raymond Snoddy. At least the Lords are right on the money…

The obsession with the academic’s ‘brand purpose’ mantra has led agencies and marketers astray.

Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow’s Chris Andrews.

Some month, so far eh? This week Dominic Mills looks at the Shakespearean-style drama of WPP, ISBA’s tangle with Ebiquity and and the ‘will-they-won’t-they-join-BARB’ saga involving YouTube.

Bob Wootton has spoken with major advertisers about their concerns for the future. Everyone should be worried.

Losing third party data will shine the spotlight on Facebook’s own data, writes Total Media’s Celine Saturnino. Expect cobwebs.

It’s pretty clear, judging by the immediate (and largely unwarranted) speculation over who would replace the WPP chief this week, that the business and advertising worlds want to see change.

From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB’s chief executive, Justin Sampson, explains what the future has in store.