More Opinion articles

Koa Health CEO, Oliver Harrison looks at how digital technology can be used to deliver better mental health to the media and advertising industry

Kai Geertsema from Analytic Partners looks at where performance and brand marketing fit in the overall marketing mix

Ray Snoddy looks at the US fallout from the Trump administration’s accusations of rigged electoral machines

Lucky Generals founder, Andy Nairn touches on the potential to turn misfortune into good fortune and why you need to create a culture that can go again

Joel Livesey, senior director of inventory and partnerships at The Trade Desk, explains why the combination of mobile and programmatic out of home could be golden for advertisers.

Mihir Haria-Shah, head of broadcast at media agency Anything Is Possible, reflects on the lessons we can learn from digital advertising’s past to make for a brighter future in the world of TV

Dominic Mills marks Nick Clegg’s homework and stamps ‘could do better’ on Vodafone’s latest creative

Digital out of home’s transition to audience-led selling provides opportunities for media owners says Natalia Escribano, CCO at VIOOH

Ray Snoddy analyses the findings of the Government Select Committee report into the future of public service broadcasting

Why should we address D&I in marketing? Kevin Sharpless, head of marketing, EMEA, Bloomberg Media offers answers