Dominic Mills reviews the goods and services that adland will either ditch or embrace this year, as economic necessity demands. Plus: The IAB’s ‘meta’ research fail.
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2018 is already shaping up to be a watershed year, writes Bob Wootton as he reviews adland’s major talking points.
Nine years ago a joint online venture between ITV, Channel 4 and BBC Worldwide was killed off in a wretched and arrogant decision, writes Raymond Snoddy – but now, a joey of sorts has been born…
If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza.
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability – and help use its creative clout to deliver positive change.
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.
Dominic Murray examines the findings of a new study that asked younger people what they thought about the digital screens in the environment around them.
Max Mosley’s reputation is in tatters, Tom Watson has suffered serious collateral damage, and Impress is now formally a joke regulator, writes Raymond Snoddy. So what happens next?
Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.