A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.
Showing 2611-2620 of 5,088
More Opinion articles
As VCCP Media is named Connected Agency of the Year at the 2017 Connies, CEO Catherine Becker and CSO Marie Oldham explore how connected we really are as an industry.
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.
George Osborne’s interesting career change may turn out to be a master stroke for him personally – and provide a stimulus to national newspapers that want to deliver genuinely balanced Brexit coverage, writes Raymond Snoddy.
As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.
The current travails of the TV market may be many and varied, but are they enough to summon the specters of doom? Of course not, writes Dominic Mills. Plus: why headlines are god.
As the Wikipedia founder Jimmy Wales launches a platform to combat fake news, Raymond Snoddy wonders if he can pull it off.
Following the release of the latest AA/Warc adspend report, James McDonald charts an interesting trend in TV over the last decade.
Programmatic is becoming a dirty word but the issue is wider than technology, writes Jana Eisenstein as she shares her plans to renew digital media optimism.
The headlines currently being grabbed are the tip of an iceberg that has been looming on the horizon of the online ad ecosystem for some time, writes Steve Doyle.