More Opinion articles

What is the true relationship between machine learning and AI, and where should marketers be putting their efforts, asks Tim Webster.

The apocalyptic reports on the death of media agencies have been greatly exaggerated, writes Dominic Mills.

Four days into the New Year and already there are so many talking points: The spectre of an ad-blocking meltdown, trouble at Vice, Snap lols, Hopkins World, JPMorgan’s YouTube fix…and Murdoch calling Trump a fucking idiot.

To stand any remote chance of appreciating the future you have to have a feeling for the past, writes Raymond Snoddy.

GfK’s Stefan Heremans concludes his investigation into the future of UK media currencies in the second part of our special report.

Is there a viable future for ad-supported content in-app or should advertisers be focusing on mobile web? Andrew Buckman explores the pros and cons.

In his final column of the year, Ray Snoddy looks back at some of the most interesting and impactful media business stories of 2017.

Change is coming, but are brands moving fast enough to keep up, asks The Pool’s Tanya Joseph.

As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.

It’s tough making predictions, especially about the future – but Dominic Mills will try nonetheless.