Possibly bringing both conscious and unconscious biases to this week’s column, Dominic Mills reviews and digests the Choice Factory – Richard Shotton’s behavioural science bestseller.
More Opinion articles
Brands willingness to pull advertising at the slightest whiff of social media unrest is a worrying mirror on how free speech is a slowly dying concept in UK society, writes Alex Burmaster.
Raymond Snoddy has, after many years, cancelled his Sky Premiership subscription. Will you do the same?
Mediatel’s Future of Brands event could have been called ‘The Future of Digital’, writes Greg Grimmer of Fetch Media.
Display advertising is growing 18% annually in the UK, but what’s less well known is the increasingly important role that auction types are playing in the prices being paid, writes Emma Newman.
Research The Media’s Richard Marks gets behind the Newsline turntables to count down the chart movers and shakers in the UK’s current top ten media buzzwords.
Sponsor content It’s time for the conversation around digital advertising to change, writes Newsworks’ Denise Turner.
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills – but how will its CMO’s words be translated into real-world actions? Here’s the nitty-gritty.
Behavioural planner Stephanie Watson explains how suffragettes receiving hate mail happened for the same reasons people feel able to troll online today.
If you scrape beneath the surface of Unilever’s IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.