More Opinion articles

Crystal Tau explains why brands are starting to look up.

Adland should be proud of its lockdown performance, writes Derek Morris, but as we get going again it needs to maintain some recently rediscovered good habits.

MiQ’s Freddie Turner looks at how Covid-19 is changing UK gaming habits – from who’s playing to how much, and where they’re consuming content outside of the games themselves.

A decade ago, Joe Bachle-Morris didn’t take advertising in computer games seriously – here’s why he changed his mind.

The crisis posed by the pandemic has cruelly exposed the dilemmas both broadcasters face, writes Ray Snoddy.

From brand safety to diverse audiences, Unruly’s Nick Woodford outlines three reasons why brands should look to gaming to complement their advertising strategies during the coronavirus pandemic.

To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.

The “new normal” we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope’s Gill Huber – and the power of out of home should not be forgotten.

The IPA’s research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.

There is the opportunity to be incredibly creative in bringing the worlds of music and gaming together, writes Charles Gadsdon.