Our connectivity has moved from desktop, to mobile, to wearables and now potentially into our bodies. Jeremy Pounder explores what this might mean for brands and marketers.
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The Daily Mail’s ludicrous headlines are the product of a commercial strategy to entice elderly readers – but the demographics are changing, and at some point the newspaper will have to modernise its editorial stance.
If marketers want to deliver on transparency and unlock the transformative benefits of AI and blockchain, then it is imperative that they get their timing absolutely right, explains Simon Kenny.
James Whitmore recalls the sexual politics that existed in agencies throughout the 90s – and how a laddish culture seeded a disturbing view of how women could be treated.
There’s so much to say about Google’s wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.
Sponsor content: The media and advertising industry is coming out of a period of doom and gloom and moving into a ‘fixing stage’, writes Rupert Staines.
Raymond Snoddy reports from the IPSO Road Show, where editors and media experts discussed the future of independent self-regulation of the press.
Sponsor content: Brands are missing numerous marketing opportunities by lumping social platforms under the same banner, writes 4C’s Aaron Goldman.
Daisy Pledge knew running a tech start-up would be filled with challenges, but she did not anticipate the sexist hurdles that would be placed in her path…
VCCP Media’s Simon White wonders whether TV Sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.