More Opinion articles

The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.

It’s odd that City investors are so unmoved by ITV’s growing subscription activities, writes Dominic Mills.

Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.

If you are the incumbent CMO or strategic advisor, when and how do you call time on a strategy and start again?

With a gaffe prone PM steering the country towards a no deal Brexit, what is usually the doldrums of the holiday season will now deliver stories by the bucket-load, writes Ray Snoddy

As people build vast networks of weak relationships, we ultimately come to value our own company more highly. How should brands react?

…so stop peddling old ad formats on social, writes Rachel Hatton.

Last week adland went into meltdown over Campaign’s decision to place Nigel Farage on its cover. It was a bad move – but not for the reason you might think.

Inspired by a challenge from Dominic Mills, Route’s Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses

Too many purchasers of exclusive sports rights don’t understand their long-term interests lie in a mixed economy of subscription and free-to-air TV, writes Ray Snoddy.