From Sir Martin Sorrell’s rock throwing to the bad news for Accenture’s rivals, Dominic Mills deciphers Cannes 2018.
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Dominic Mills presents a selection of observations about the week’s impossible-to-ignore Cannes Lions festival – including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.
With his reputation at stake, Sir Martin Sorrell has his work cut out if he wants to protect both his legacy and his new business venture, writes Raymond Snoddy.
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
John Lowery shares evidence that shows how ‘Millennials’ is not a meaningful marketing segment.
The ad industry would love Sir Martin Sorrell to reinvent the agency model around collaboration and transparency, but Henry Daglish believes we’re more likely to see the birth of a mini WPP.