There’s no reason Accenture’s move into media buying won’t work, writes Dominic Mills – but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.
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Enough with ineffective committees – perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.
Sponsor content Rezonence’s Katy Eckersley looks at the fascinating insights that could help others on their own data journeys.
Magazines are hugely undervalued by marketers and agency leaders – despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media’s Mike Florence.
If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
From helping to ease the financial burden on young recruits to boosting social diversity, the7stars’ Jenny Biggam explains how to best replenish the media agency talent pool.
Like Ogilvy’s ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD’s account win, and why we are so lucky to have Tess Alps.
Following a surprise turn of events ahead of Ireland’s abortion referendum, Ray Snoddy says it’s time all countries reviewed their rules to take account of the new realities of global communications.
Talon’s Sophie Pemberton explores the role for full motion out-of-home alongside social.