A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK’s Roy Jeans explains the consequences.
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The latest Connected Screens survey reveals that 40% of us have installed an adblocker – but Research the Media’s Richard Marks isn’t surprised given he uses one himself…
The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
Brands looking to diversify must ensure they don’t dilute their proposition, warns Millward Brown’s Elspeth Cheung
Away from the Bake Off bun fight, there are still two serious issues hanging over the broadcaster, writes Raymond Snoddy.
In the wake of Facebook’s video metrics controversy, the IAB’s Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement
Does live video streaming really have the potential to disrupt the traditional broadcast model, asks VCCP’s Lee Baring.
In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers’ money.
Following 2016’s Rio Games, brands should be confident about featuring disability in advertising, writes Heather Andrew
Too many brands are starting to look like randy dogs shagging legs just to grab our attention, argues ITV’s Simon Daglish.