More Opinion articles

Reading the tabloid newspapers over the last week is like jumping between parallel universes, writes Raymond Snoddy

It’s time advertisers, agencies and media owners locked horns under the neutral canopy of the Advertising Association to talk about a cleaner way for the industry to run, writes Bob Wootton

News organisations shouldn’t wait for YouTube to take over the VR space, writes Neil Stevenson, research manager, Ipsos Connect

Returning from Cannes 2016, Quantcast’s Matt White argues that the narrative of ‘art vs. science’ just doesn’t add up any longer

The UK, and London in particular, has established itself as an alternative tech centre to Silicon Valley or the Boston/Harvard cluster – but Brexit undermines everything, writes Dominic Mills

The Leave campaign used behavioural science to great effect, particularly the importance of emotional versus rational decision making, writes Tom Laranjo, MD, Total Media

As history proves, rows between the Government and the Corporation are nothing new, writes Torin Douglas

From the pathetic to the predictable, and the surprising to the bizarre – this is how the UK press handled the run-up to Thursday’s EU referendum. By Raymond Snoddy.

The marriage between out-of-home and digital media has its challenges, but ultimately there’s a deep audience connection which should result in wedded bliss, writes Crimtan’s Neil Alldritt

Brands are shifting ever more spend on to Facebook, so it’s high time they got some hard data about advertising on the site, writes Matt Bell, head of digital strategy at MEC