More Opinion articles

The case of Big Sam is the latest example of the power of an original, painstaking piece of journalism, writes Raymond Snoddy.

Napoleon’s Army saved many lives by only treating the more seriously wounded first. Here, Richard Shotton explains how the same principle could save millions of modern marketing pounds.

Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way – or don’t trade with them at all.

Last week was a tumultuous one for the ad industry, writes Ebiquity’s Nick Manning – and the consequences could be monumental.

Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.

The likes of Google, Facebook and Twitter need to voluntarily take on the responsibilities of publishers, both commercial and editorial, or risk having it imposed upon them, writes Raymond Snoddy

MC&C media’s Mark Jackson asks if Facebook’s News Feed has been a harbinger of doom for traditional media or the gateway to new opportunities.

What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills

By believing the hype around a uniquely digital future, advertisers are missing out on the potential for impressive effectiveness uplifts, writes Peter Field.

Channel 4’s £75 million “victory” in prising The Great British Bake Off from the BBC is one of the great disasters in the channel’s recent history, in ways that they probably haven’t even yet begun to realise.