Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
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New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast’s Rich Astley.
We have entered a complicated world where advertisers’ media budgets are under intense scrutiny, writes Dominic Mills – and they better get used to it. Plus: the genius plan to hold Facebook to account.
Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.
Not even a long-range ballistic missile could stop the national papers from going potty over the Royal engagement news, writes Raymond Snoddy. Is it justified?
Where does viewability fit into measuring the success of ad campaigns, asks Oath’s Alex Timbs.
Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.
In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.
From labelling judges ‘Enemies of the People’, to calling MPs ‘collaborators’ and ‘mutineers’, public discourse through the press is fast deteriorating, writes Raymond Snoddy.
As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn’t actually a behaviourally sound sales tactic.