More Opinion articles

In the wake of Facebook’s video metrics controversy, the IAB’s Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement

Does live video streaming really have the potential to disrupt the traditional broadcast model, asks VCCP’s Lee Baring.

In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers’ money.

Following 2016’s Rio Games, brands should be confident about featuring disability in advertising, writes Heather Andrew

Too many brands are starting to look like randy dogs shagging legs just to grab our attention, argues ITV’s Simon Daglish.

Thirty years ago this month the UK media industry was getting excited about the launch of the Independent – and plans for a host of other new newspapers, writes Torin Douglas

The case of Big Sam is the latest example of the power of an original, painstaking piece of journalism, writes Raymond Snoddy.

Napoleon’s Army saved many lives by only treating the more seriously wounded first. Here, Richard Shotton explains how the same principle could save millions of modern marketing pounds.

Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way – or don’t trade with them at all.

Last week was a tumultuous one for the ad industry, writes Ebiquity’s Nick Manning – and the consequences could be monumental.