More Opinion articles

Partner content: Ahead of Mediatel’s Automated Trading Debate, Wayne Blodwell, founder and CEO of The Programmatic Advisory, outlines which areas are most likely to influence the industry in the future.

With scientific guidance, it’s time senior editors stood back to think about how complex and longer-term global issues are reported, writes Raymond Snoddy.

The enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.

Advertisers, agencies and publishers need to work together to ensure brands are not overly sensitive about appearing in news environments, writes Leena Vara-Patel.

Using behavioural science, charities can close the gap between people’s intentions and actions and drive higher charitable giving as a result, writes William Hanmer-Lloyd.

As the ‘Flat Earthers of Traditional TV’ fight back against reports of TV’s ill health, Dominic Mills has his own observation to add to the mix.

As Ofcom dubs the UK a “nation of streamers”, Raymond Snoddy wonders who will win and who will lose in the upcoming battle against Netflix

Neuro-Insight’s Shazia Ginai reveals how our brains subconsciously respond to influencer content and the role it can therefore play in the overall media mix

With newsbrands beginning to offer readers specialist subscription packages, Dominic Mills wonders whether the benefits are worth the risks.

As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.