People are often wrong when asked to state their preferences or predict what they’ll do. William Hanmer-Lloyd explains how brands can understand human behaviour better.
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As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian’s trust funds.
Louise Burgess asks whether charity campaigns are delivering the impact that they could be.
It would be in everyone’s interests if 2017 turns out to be the year when the multi-billion pound social networks genuinely tackle everything from hate news, fake news and dodgy digital advertising, writes Raymond Snoddy.
While media attitudes and behaviours differ between generations, new research shows many of the elements they value most in advertising are remarkably similar, writes Jane Ostler.
ISBA’s newly appointed boss, Phil Smith, is using his energy and experience to put the advertiser body on a far more aggressive footing than previously seen, writes Dominic Mills.
BT’s strategy of attracting a younger audience and tying them into their suite of services is paying dividends – and laying down a marker to its rivals, writes YouGov’s Russell Feldman.
Tangible media performs a vital role for brands who want to resonate and build relationships with customers, writes Jonathan Harman.
The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.
As the world marks International Women’s Day, Jana Eisenstein sets out the challenges facing women and other diverse members of the media workforce – and why businesses must pay attention.