Advertisers are slowly embracing augmented reality, writes Dominic Mills – and smart media agencies will be ready to offer consultancy, delivery and execution.
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| Ed Shedd
In an exclusive extract from BARB’s Viewing Report 2018, Deloitte’s Ed Shedd examines the evolution of video measurement.
There is a danger that regulators could find legitimate domestic reasons to block deals in the newspaper and TV industries while missing the bigger global picture, writes Raymond Snoddy.
We need advertising to work – and we need to be willing and honest enough to say when it doesn’t. By Joe Lewis.
Results International’s Julie Langley shares a first quarter analysis on marcoms merger and acquisition activity.
Dominic Mills hacks his way through some unfathomable language to understand why every media agency needs its own agent for transformation. Plus: A tale of two retailers…and TV.
A year into the role Sir David Clementi seems to be a safe pair of hands who has mastered his complex and ever-changing brief, writes Ray Snoddy – but the future still offers major challenges.
As the industry welcomes its new audience measurement currency, now is the time to harness the power of published media, write the chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd.
Dominic Mills ponders where the new JIC will lead news and magazine brands. Plus: how the WPP saga has put a previously inactive board in the spotlight, and the perils of Facebook’s facial recognition.
Which of TV’s latest ad formats should brands be most excited about? TVSquared’s Marlene Grimm looks at the options.