Richard Shotton and Alex Boyd look at the history of charm pricing – and through a fascinating experiment debunk some common myths about one of retail’s longest-serving strategies.
Showing 2861-2870 of 5,397
More Opinion articles
It’s time for publishers to rediscover their ambitions and harness the potential of their global audiences, writes Michael Tomlins.
It is now only a matter of time before the likes of Amazon and Facebook start turning up with their giant chequebooks to compete for the rights to the world’s top sports.
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills – but there is still a chance for them to ramp up their share of ad revenue.
Advertising might have come a long way since the 1950s, but brands today are still guilty of lazy gender stereotyping.
The media bone yard is littered with the corpses of well-meaning attempts to launch more high-minded journalism, writes Raymond Snoddy – maybe it’s time for something to finally stick around…
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.
Mike Read shares the latest data from Verto Analytics about how we consume online news – and explains why it matters.
The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.