More Opinion articles

The retailer’s latest campaign is like an advert for communism, writes John Lowery – fabulous in principle but there are a few associated downsides…

They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner – despite the headaches it will cause, writes Dominic Mills.

Nike’s latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.

Neil Tookey on why Chris Evans’ departure from the BBC to join Virgin – on the back of the defection of BBC veteran Eddie Mair to LBC – is a coup for commercial radio.

Kicking off a new monthly series, William Hanmer-Lloyd delves into 250 years of human-focused research to question many of the core beliefs that underpin the ad industry.

From an all-female line-up causing a stir, to a surprise on-air resignation, the world of broadcasting is witnessing some interesting changes, writes Raymond Snoddy.

Despite appointing a new CEO and delivering reasonably positive results, there’s still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl’s strange decision to ditch TBWA.

Professor Byron Sharp might be less prone to talking twaddle if he were to conduct some qualitative research.

Neuroscience and marketing expert Heather Andrews reveals the creative techniques that maximise brain response and help brands produce the most effective Christmas advertising

Despite echoes of Trump and some crazy proposals, there is still a large measure of sense in Corbyn’s ideas to transform the UK’s “failing” media, writes Raymond Snoddy.