If we want to continue using personal data, we’re going to have to accept that there will be a short term investment to collecting it clean, writes Adam Gilsenan. And that’s okay.
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the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
If David Montgomery successfully takes ownership of JPI Media, his ambitions will only grow, writes Raymond Snoddy.
As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?
Dominic Mills wonders if the joy found in M&S’s festive ads could help revitalise the business beyond Christmas – while he remains confused by Pandora’s strange offering.
Agencies and brands will need to unite in their data journey to reveal their full potential, writes Ben Murphy.
Ray Snoddy has scoured the manifestos of the main parties to understand their positions on the media and creative industries. The scores are dreary.
People want the ad industry to use their information in a way that is lawful, transparent and secure. It’s Simon McDougall’s job to ensure that happens – so prepare for major change.
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study