More Opinion articles

The Netherlands has fostered a marketing utopia, writes Chris Sahota – here’s how we can replicate it.

At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.

As senior agency figures are signing off expenses for Cannes, a separate party for the Procurement Power List will be taking place. Dominic Mills is desperate for an invite.

The total craziness of Trump and the growing uncertainties surrounding Brexit could actually add up to the biggest boost traditional media has enjoyed in recent times, writes Raymond Snoddy.

Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.

Publishers are under pressure to boost online revenue, yet marketers complain of wasted adspend and inefficiencies. RadiumOne’s Timmy Bankole wonders if guaranteed audiences could solve both problems.

It’s unlikely competing supermarkets will be losing any sleep over the latest Sainsbury’s campaign, writes Dominic Mills.

It’s time big sports rights owners plucked up the courage to take a more sophisticated view of their long-term interests rather than maximising profits, writes Raymond Snoddy.

By solely focusing on viewability, we might be damaging a campaign’s chances of real success, writes Steve Doyle.

Chris Bennett explains how advertisers should navigate the increasingly mirrored offerings from social video platforms.