More Opinion articles

Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world

Another day, another Culture Secretary. As Nicky Morgan picks up the reins, Ray Snoddy outlines which of the industry’s most pressing problems she should look at first.

Greg Grimmer, the new CEO of Mediatel, talks about being the new boy and the joy of work.

The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.

It’s odd that City investors are so unmoved by ITV’s growing subscription activities, writes Dominic Mills.

Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.

If you are the incumbent CMO or strategic advisor, when and how do you call time on a strategy and start again?

With a gaffe prone PM steering the country towards a no deal Brexit, what is usually the doldrums of the holiday season will now deliver stories by the bucket-load, writes Ray Snoddy

As people build vast networks of weak relationships, we ultimately come to value our own company more highly. How should brands react?

…so stop peddling old ad formats on social, writes Rachel Hatton.