More Opinion articles

From dynamic digital creative to the powerful use of data, Google could accelerate the UK’s out-of-home sector, writes Emily Coe.

How will Global’s move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester’s study of the world of big media agencies is a joke.

Promoted: A new wave of business intelligence tools can finally provide the sought-after insights industry needs, writes Paul Way.

Many believe UK broadcasters and their production arms should do business with the the big American tech companies – but it makes it rather tricky for them to bite the hand that feeds, writes Raymond Snoddy.

As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog – and pimped audits and subsequent casualties will endure, writes Bob Wootton.

Location data is no longer just about mobile, writes Theo Theodorou – it can also help us understand consumer behaviour.

Partner content: Machine learning can hand control back to publishers, writes Ezoic’s John Cole – what’s stopping them?

Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell’s new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.

We are routinely and rightly exercised by the politics of equality – but poor old ageism, so far as the media and communications industries are concerned, gets pushed down the emotional pecking order, writes Raymond Snoddy.

TouchPoints exclusive: When there is doubt about the provenance of trading data sources, brand safety and the detrimental effect fake news has on all media trust, the planner’s job becomes increasingly tough, writes Lynne Robinson