More Opinion articles

A certain naivety seems to fall over marketers when the World Cup is looming, writes VCCP’s Simon White – don’t miss out on opportunities due to misguided fears…

Brexit has cast uncertainty over the fate of international broadcasters using the UK as a European base, writes Raymond Snoddy. If no deal is reached, the cost could be substantial.

We should be worried that the number of people who find TV advertising annoying is growing, writes John Lowery.

There’s no reason Accenture’s move into media buying won’t work, writes Dominic Mills – but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.

Enough with ineffective committees – perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.

Sponsor content Rezonence’s Katy Eckersley looks at the fascinating insights that could help others on their own data journeys.

Magazines are hugely undervalued by marketers and agency leaders – despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media’s Mike Florence.

If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.

Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.

From helping to ease the financial burden on young recruits to boosting social diversity, the7stars’ Jenny Biggam explains how to best replenish the media agency talent pool.