More Opinion articles

Our view of value is highly malleable to small influences, writes Total Media’s William Hanmer-Lloyd – and that means advertising can change a consumer’s view of how much they are willing to pay.

As the battle lines are drawn, Dominic Mills looks at the consequences of Tesco’s punch-up with Unilever.

Brands will soon be able to target consumers while still respecting their privacy, writes Videology’s Jon Block. It’s time to start selling the benefits to the public.

In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.

In too many cases name-calling and propaganda in our media have replaced attempts to analyse and understand, writes Raymond Snoddy

A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK’s Roy Jeans explains the consequences.

The latest Connected Screens survey reveals that 40% of us have installed an adblocker – but Research the Media’s Richard Marks isn’t surprised given he uses one himself…

The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.

Brands looking to diversify must ensure they don’t dilute their proposition, warns Millward Brown’s Elspeth Cheung

Away from the Bake Off bun fight, there are still two serious issues hanging over the broadcaster, writes Raymond Snoddy.