It’s about bloody time clients started acknowledging the mess digital is in, writes Dominic Mills – all we need now is for their agencies to do the same. Plus: A nice way to be stalked and A&E’s Skittles special.
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When presented with so many problems in an ecosystem with so many players, there is what can only be described as a diffusion of responsibility. It certainly takes a brave soul to take a stand and change the ways things are.
The row between Sky and Discovery is unlikely to be the last content negotiation where teeth are bared and insults fly, writes Raymond Snoddy.
Addressable TV might be fiendishly complex, but it’s also a win-win, writes Videology’s John Tigg.
As the streaming wars intensify, iPlayer will have to stop treading water and start making waves, writes YouGov’s Russell Feldman.
From the bizarre press release to Steve King’s impressive rise through the ranks, Dominic Mills unpicks the changes under way at the top of Publicis Groupe
The third-party cookie – the lifeblood of online advertising – may be about to die. PageFair’s Dr Johnny Ryan outlines the impacts this will have for media and advertising. Brace yourself.
With the help of social media it could easily be possible to assemble an American majority who accept the “alternative facts”, writes Raymond Snoddy. So what can be done?
Geoff Copps, head of research at Mediabrands Marketing Sciences, explains how fascinating consumer insight can be gleaned from using different types of textual analysis.
There’s too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It’s time to ditch these new obsessions and reclaim the big idea.