More Opinion articles

From its potential as a health diagnostic tool, to simply helping with loneliness, voice technology has reached new heights during the coronavirus pandemic. Marek Wrobel wonders if it will change things forever.

It’s curious that more advertisers don’t take sonic branding more seriously. Plus: Essential brands clean up; and an unbelievable message from Cannes Lions.

Partner content So, it turns out the world is able to completely unravel in less than one fiscal quarter, writes Arif Durrani, and trusted media brands have an influence over what happens next.

Partner content Once convinced that your brand needs an audio identity, where do you begin? Matt Hopper shares his sonic guide.

In celebration of The Future of Audio, Ray Snoddy looks at how radio has become more than just essential listening during the COVID-19 pandemic.

Dominic Mills kicks off the Future of Audio with a look at how lockdown has drawn us towards radio. Plus: St Dominic’s School for Distance Learning; and the origins of the NHS brand

No matter how unpromising the circumstances, opportunities abound for those with imagination and courage, writes Route’s James Whitmore

British radio has always triumphed during times of national crisis, writes Torin Douglas – and all the evidence proves it is working just as well today.

Should we really be ploughing ahead with a public consultation on the future of the BBC licence fee when society is being reshaped by a pandemic?

History has taught us that rapid adaption and innovation can be critical factors for businesses during severe economic shocks, writes Natalie Cramp.