More Opinion articles

Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.

Stephen Arnell examines two important media news stories, both of which have a pandemic connection.

Partner content: Brands are starting to recognise gaming’s enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.

Understanding audiences is critical to effective engagement, and with gaming that means setting aside some deep-seated assumptions, writes Zack Sullivan.

Partner content: Andy Jones, head of agency development at Samsung Ads Europe, addresses the connected TV opportunities available to brands, marketers and agencies in the UK and Europe.

Sponsored: Addressability alone does not deliver the level of personalisation necessary to resonate with a listener on a deeper level, writes Niki Stoker.

From ambiguous slogans to inept newspaper briefings, the government’s new communications policies are in danger of costing lives, writes Ray Snoddy.

We need to extend our programmatic horizons to not only include creative, but also maximise it, writes Emanuela Recalcati.

Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Danny Donovan investigates.

Dominic Mills wraps his head around the mysterious and murky programmatic supply chains that are in desperate need of a shake-up.