More Opinion articles

Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.

Ahead of an upcoming industry debate, Paul Silver explains why he believes one of the most vital marketing disciplines is in desperate need of reinvention.

Making media-neutral and evidence-based decisions are key to delivering a better return on investment, writes Sue Elms.

A year since going public and Facebook Live still feels more BETA than broadcast, but there have been three subtle interventions over the last few months that are moving it to a new order, writes Alex Wassersier

The burning desire for cross-platform measurement of AV advertising is clouding media planners’ judgement when it comes to understanding the concept of value, writes Thinkbox’s Matt Hill.

Now Article 50 has been triggered, the really interesting question is what will happen to newspaper coverage of the issue after the fateful letter has been delivered in Brussels, writes Raymond Snoddy

The digital revolution has expanded and challenged media owners’ identity, writes Geoff Copps. Should their naming choices embrace tradition or innovation?

Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.

Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner’s undying love for his biggest funder.

To help explain the appearance of ads next to inappropriate content, we should take a look at our industry’s obsession with short-termism, writes Videology’s Tim Gentry.