More Opinion articles

The “new normal” we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope’s Gill Huber – and the power of out of home should not be forgotten.

The IPA’s research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.

There is the opportunity to be incredibly creative in bringing the worlds of music and gaming together, writes Charles Gadsdon.

It’s time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director’s view on the programmatic supply chain report.

Dominic Mills examines the strategies – past and present – that could kick-start consumer spending and reboot the ad market.

Matthew Harrison explores the central and influential role footballers (and other sportspeople) play in the gaming industry.

Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?

Our lives have become highly curated and formalised, writes Jan Gooding – and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.

Partner contentThe pandemic has helped shake the perception that digital equals performance – and has helped buyers recognise that each channel, platform, and publisher has a nuanced role to play.

Partner content: James Cornish explores how an increase in streaming is leading towards a more diverse distribution landscape for ad-supported TV, and the opportunities this brings with it.