In a world built on data and information, so-called ‘savvy systems’ help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
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While many commentators have lamented the year gone by, Raymond Snoddy argues it wasn’t all doom and gloom for media in 2016. Here’s why.
It started with Murdoch and it ended with Murdoch. In the last of 12 parts, Torin Douglas rounds off what was undoubtedly a defining year for the media industry.
2016 was a tough year for the industry – Bob Wootton shares his wish list for getting it back on track…
To cheer everybody up following a crap year for adland, Dominic Mills has found 12 reasons to be cheerful in 2017.
In the second of two parts, media leaders reflect on the year gone by – and offer their thoughts on what 2017 will have in store.
Dispatches from the front lines of the ad-blocking war, part 1: The Coalition for Better Ads. By ISBA’s Mark Finney.
Rupert Murdoch never forgets, never gives up and is not in the least put off by the inevitable furore that will result from a renewed bid for Sky, writes Raymond Snoddy.
Like too many political campaigns, some in the media industry are promoting falsehoods to fit a biased agenda. With ample evidence, BARB’s Joe Lewis sets the record straight.
In the first of two specials, VCCP, MediaSense, Blackwood Seven, Posterscope, Videology and Newsworks reflect on the year gone by – and offer their thoughts on what 2017 will have in store.