More Opinion articles

PubMatic’s Bill Swanson explores the growing challenges for publishers in a programmatic world.

Media agencies must wish they could operate, like Bond product placement, in a world where there are no rules or ratecards.

Publishers need to come together to help brand marketing in a time of crisis, says Bauer Media’s Abby Carvosso.

As Rajar publishes its third quarter results for the radio market, Carat’s AV planning team assesses the data.

There are enough meaningful developments from alternative news organisations to cement a profitable future – but challenges remain.

Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.

Direct mail is still a vital component of the media mix, argues Royal Mail Group’s Jonathan Harman.

While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.

Since the launch of the web, content suppliers have failed to protect themselves – but the fight back has now finally kicked-off, reports Chris Blackhurst.

How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA’s Clare Hill investigates.