More Opinion articles

Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff – or at least that’s what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage…

Following the decision to leave the EU, forward visibility of ad spending remains sketchy – but it’s certainly not the end of the world, argues Bob Wootton. Plus: AI turns media planning and buying on its head.

Have traditional broadcasters really hit a stale patch, stifled by a love for nostalgia and a reluctance to innovate? Raymond Snoddy dissects the latest in a series of assaults on television

Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.

Torin Douglas charts the rise of the independents – from 1986’s cottage industry to the unstoppable super indies of today

As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.

From the BBC’s annoying channel-swapping, to NBC’s terrible adverts-to-sport ratio, how is the way we watch major sporting events changing, asks Raymond Snoddy

Polite, bullish or technical? How should online publishers respond to visitors using adblockers, asks Charlotte Summers.

It’s time to build a bridge if marketers are to achieve a clearer view of entire campaigns, writes Visual IQ’s Anto Chittilappilly.

The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills