The Body Shop transforming its stores into activist hubs is a form of brand purpose Dominic Mills actually approves of. Plus: Steve Hatch’s grilling, and Centaur Marketing’s bizarre rebrand.
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Kicking off her new monthly column for Mediatel Newsline, Jan Gooding looks at ways the pitching process can be changed to the benefit of both clients and agencies.
Not so long ago analysts were predicting the death of radio. Oh, how they are now eating their words, writes Raymond Snoddy.
Bob Wootton challenges an advertiser seeking to restore brand saliency to use an ‘old fashioned’ media plan – if only to settle an industry-wide argument. Plus: understanding trading disputes.
Bountiful Cow’s Erika Mari reflects on the disappointing results of this year’s IPA diversity survey and the concerns she has as a 35 year old woman working in the advertising industry.
Gillette’s adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills
Newsbrands will have to limber up for more flip-flops on their editorial lines, writes Raymond Snoddy as he surveys the media landscape during the chaos of Brexit.
Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.
If done successfully, investment in wellbeing can be used to build a foundation of sustainable support throughout the life-cycle of a company, writes Simon Russell.
Dominic Mills assesses adland’s often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.