It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
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Advertisers need to make television work better for viewers, writes TVSquared’s Calum Smeaton
We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA’s Mario Yiannacou
Thirty years ago this month, the Tory leader had the BBC firmly in her sights. Torin Douglas charts a battle that still rages on today.
Kelvin MacKenzie’s hijab outburst speaks to serious issues about where the limits of freedom of speech should be drawn and what constitutes TV visual impartiality in a multi-cultural society, writes Raymond Snoddy.
In the first of a three-part series, Total Media’s William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise
Brands should respect the consumer’s need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media
Dominic Mills argues that the evidence supposedly meant to demonstrate ad effectiveness is just too feeble to truly work
As Karen Bradley replaces John Whittingdale as Secretary of State for Culture Media and Sport, it’s time to act decisively on a number of key media issues, writes Raymond Snoddy
Antipathy towards holding companies and their group trading operations is growing, writes Bob Wootton