More Opinion articles

The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.

It’s time to challenge the idea that out-of-home does not perform well, writes Outsmart’s Tim Lumb.

On International Women’s Day, AOL UK’s Isobel Sita-Lumsden analyses five video advertising campaigns that have represented women in a positive and empowering way over the last year.

Posterscope’s Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.

How is it that almost all published consultancy reports somehow manage to come up with conclusions that chime with the instincts of their paymasters?

Technology is finally being used to bridge the gap between programmatic and creative, writes Xaxis’ Caspar Schlickum.

The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability’s Chris Bennett.

Alarmed, charmed and inspired; a trip to Somerset House’s latest exhibition has changed Dominic Mills’ perspective on Big Data.

A clumsy blend of editorial and product placement makes you wonder about the future for independent journalism.

Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?