More Opinion articles

The more data marketers have the less confident they are, learns Dominic Mills. Plus: a controversial ad from Hong Kong, and the actors who bite the hand that feeds.

Inspired by their German counterparts, the UK’s media and advertising trade bodies have embraced a new spirit of collaboration. On behalf of the whole group, Denise Turner and Tim Elkington explain why.

TouchPoints exclusive: The How, Why and When of media consumption is reaching a new tipping point, writes the IPA’s research director Belinda Beeftink.

Pop culture plays an important part in triggering nostalgia and a connection in your memory so deep and special that you are moved to a previous version of yourself. So how should brands exploit it?

The UK publishing industry operates a dual system that measures both audience reach and sales – is it time for a change? By Raymond Snoddy.

Our industry is full of brilliant and creative people. Let’s support their wellbeing and help them and adland as a whole.

Sponsor content: ABC CEO Simon Redlich reminds us why we need standards – and how you can use a new guide to identify which ones are relevant to you.

With academic rigour, Dr Johnny Ryan has dug deep into the toxic stew of adtech, writes Dominic Mills. Plus: influencer openness, a back-to-basics Gillette – and a reader apology.

As UK politics enters a new realm, two positive media trends have emerged, writes Raymond Snoddy.

Programmatic will always offer significant returns, but online publishers should be excited about exploring new revenue models, writes Sarah Innocenzi.